Dentsu hires Meta chief Jenny Bullis to head up media
Dentsu UK&I is bolstering its media practice with the appointment of Meta chief Jenny Bullis as chief executive with a…
data strategy
Why marketers must wake up to Popeye and spinach
Many of you may fondly recall the legendary sailor Popeye, whose rippling muscles seemed to swell with strength whenever he…
Social media new wave fails to knock email off top spot
Brands might be ploughing ever more budget into social media advertising but email marketing continues to be the most effective…
Lancôme hires agency to drive luxury online shopping
L’Oréal Groupe-owned luxury beauty brand Lancôme is set to undergo a major overhaul of its digital experience strategy with the…
Sainsbury’s turns to Microsoft for AI-driven ‘Next Level’
Sainsbury’s has signed a five-year deal with Microsoft to tap into the tech giant’s artificial intelligence and machine learning capabilities…
Caples honours Hegarty as UK agencies scoop 11 gongs
British agencies picked three golds at this year’s John Caples which also saw BBH co-founder Sir John Hegarty handed The…
Lidl bolsters loyalty scheme to offer greater discounts
Lidl has boosted its loyalty scheme, introducing new weekly rotating discounts for members on a selection of products as it…
Industry professionals fear sector’s impact on planet
Advertising and marketing professionals not only suffer higher climate anxiety than the general public, they are also far more concerned…
AI saves the day as CMOs are forced into the era of less
Consumers might still be wary of artificial intelligence but more and more marketers are adopting the technology to boost productivity…
‘Collaboration drag’ puts CMOs on the road to burn-out
The vast majority (84%) of marketing chiefs are being stifled by too many meetings, too much feedback from colleagues and…