Caples honours Hegarty as UK agencies scoop 11 gongs
British agencies picked three golds at this year’s John Caples which also saw BBH co-founder Sir John Hegarty handed The…
data strategy
Lidl bolsters loyalty scheme to offer greater discounts
Lidl has boosted its loyalty scheme, introducing new weekly rotating discounts for members on a selection of products as it…
Industry professionals fear sector’s impact on planet
Advertising and marketing professionals not only suffer higher climate anxiety than the general public, they are also far more concerned…
AI saves the day as CMOs are forced into the era of less
Consumers might still be wary of artificial intelligence but more and more marketers are adopting the technology to boost productivity…
‘Collaboration drag’ puts CMOs on the road to burn-out
The vast majority (84%) of marketing chiefs are being stifled by too many meetings, too much feedback from colleagues and…
Dentsu targets retail media boom with dedicated unit
Dentsu is aiming to capitalise on the rapid rise of retail media by setting up its first dedicated unit, which…
Tories fail to keep PECR up again in fresh email gaffe
The Conservative Party has been forced to report itself to the Information Commissioner’s Office after a bungled mass email has…
Jaywing boss Fryatt exits as ‘for sale’ sign comes down
Marketing and data science agency Jaywing has scrapped plans to sell the company in a change of heart that coincides with the…
Currys drafts in Microsoft and Accenture for AI overhaul
Currys is aiming to tap into the latest AI technologies to enhance operations, elevate its customer experience and improve staff…
Mission rejects ‘opportunistic’ £22m Brave Bison bid
AIM-listed digital media and martech company Brave Bison, backed by brothers Oli and Theo Green, has been given the cold…