Very Group CMO promoted to chief customer officer
Online shopping giant The Very Group has promoted chief marketing officer Jessica Myers to the expanded role of chief customer…
data strategy
‘Barking mad’ Visit Wales tourism push targets dogs
Visit Wales is taking a novel – or some might say barking mad – approach to showcasing the country as…
Data reforms Bill ‘doomed’ as General Election is called
The Government’s long-awaited Data Protection & Digital Information Bill has fallen victim to Prime Minister Rishi Sunak’s decision to call…
M&S boss dismisses loyalty club-only deals as ‘tricksy’
Marks & Spencer has ruled out launching loyalty club member-only offers, despite running trials of “Sparks Prices”, with chief executive…
‘Skint’ GenZers reveal their steadfast love of ‘purpose’
Any hopes brands had that the cost of living crisis might water down Generation Z’s obsession with companies demonstrating purpose…
Dentsu hires Meta chief Jenny Bullis to head up media
Dentsu UK&I is bolstering its media practice with the appointment of Meta chief Jenny Bullis as chief executive with a…
Why marketers must wake up to Popeye and spinach
Many of you may fondly recall the legendary sailor Popeye, whose rippling muscles seemed to swell with strength whenever he…
Social media new wave fails to knock email off top spot
Brands might be ploughing ever more budget into social media advertising but email marketing continues to be the most effective…
Lancôme hires agency to drive luxury online shopping
L’Oréal Groupe-owned luxury beauty brand Lancôme is set to undergo a major overhaul of its digital experience strategy with the…
Sainsbury’s turns to Microsoft for AI-driven ‘Next Level’
Sainsbury’s has signed a five-year deal with Microsoft to tap into the tech giant’s artificial intelligence and machine learning capabilities…