Experian deal sparks top data appointment for Reward
Reward, the customer engagement and commerce media specialist which recently sold a stake to Experian, is ratcheting up its capabilities…
data strategy
Money talks: Marketers jump ship at sniff of a pay rise
Marketers might toil day and night to secure the loyalty of their customers but when it comes to their own…
Asda chief claims new GenAI tool is ‘the future of data’
Asda has bigged up the implementation of a real-time generative AI platform for data driven decision-making, with the supermarket’s analytics…
Lance Hill takes on CEO role in Eight Group restructure
Eight Group, the print and marketing communications specialist, has promoted group managing director Lance Hill to the new role of…
Supermarket sweep: Shoppers buy into Labour offers
The pundits might still be cautious over a Labour Party victory in the July 4 General Election but if supermarket…
Atomic to fire up new strategy for Greater Anglia brands
Train operator Greater Anglia and its subsidiary Stansted Express are overhauling their marketing activity after reappointing integrated creative agency Atomic…
PayPal eyes slice of $100bn data-driven ad business
PayPal has become the latest financial services giant to launch a data-driven advertising business, tapping into its banks of first-party…
Marketers hit by ‘maelstrom of confusion’ over AI tools
The rise of artificial intelligence may have taken the advertising and marketing industry by storm but in reality the technology…
DMA calls on main parties to prioritise data, tech and AI
The DMA is determined that the Government’s data reforms do not sink without trace and is calling on the next…
Havas deepens YouGov data pact for global expansion
Havas is bolstering its data and analytics global partnership with YouGov as part of plans to boost coverage from 18…