Experian deal sparks top data appointment for Reward

Reward, the customer engagement and commerce media specialist which recently sold a stake to Experian, is ratcheting up its capabilities for banks and retailers with the appointment of its first senior vice-president of data and insights.

Paul Jones brings a wealth of expertise in the insights and analytics space, with more than 24 years’ experience – the past 12 of which have been in senior data leadership positions at brands including Royal Mail, Emirates and Etihad Airways.

Founded in 2001, Reward operates in 15 countries across Europe, Middle East and Asia, with its cloud-based API platform integrating content, advertising, and commerce to deliver CX strategies for increased customer engagement, retention, and overall satisfaction.

Reward’s Loyalty-tech platform is behind many bank loyalty programmes from brands including Visa, NatWest Group, Barclays, and First Abu Dhabi Bank. It also works with the world’s largest retailers including McDonald’s, eBay, Deliveroo and Amazon.

Jones’ appointment comes at a time of strong growth and innovation following the deal with Experian. Through enhancement of its insights offering, the business is on a mission to enrich its customer engagement programmes on an international scale, making everyday spending more rewarding, and delivering $2bn in rewards to customers by 2025.

Reward chief executive Jamie Samaha said: “Paul’s appointment comes at a pivotal moment for Reward as we enter the next phase of our growth strategy. His leadership will be invaluable in elevating our data analytics capabilities as we continue to lead in the content and commerce space, supporting the world’s largest banks and retailers.

“With Paul at the helm, we’re excited to reach new heights, making everyday spending more rewarding, and helping brands build and attract customers of the future.”

Jones added: “Reward’s dedication to product excellence and its innovative approach to data analytics make it a dynamic environment to drive growth and deliver impact for partners and consumers.

“Reward has been at the epicentre of transformation in the card-linked offers space, and I’m excited to be part of its journey as we continue to revolutionise how consumer and brands interact with each other.”