Atomic to fire up new strategy for Greater Anglia brands
Train operator Greater Anglia and its subsidiary Stansted Express are overhauling their marketing activity after reappointing integrated creative agency Atomic…
data strategy
PayPal eyes slice of $100bn data-driven ad business
PayPal has become the latest financial services giant to launch a data-driven advertising business, tapping into its banks of first-party…
Marketers hit by ‘maelstrom of confusion’ over AI tools
The rise of artificial intelligence may have taken the advertising and marketing industry by storm but in reality the technology…
DMA calls on main parties to prioritise data, tech and AI
The DMA is determined that the Government’s data reforms do not sink without trace and is calling on the next…
Havas deepens YouGov data pact for global expansion
Havas is bolstering its data and analytics global partnership with YouGov as part of plans to boost coverage from 18…
GDPR six years on: Is the EU law still fit for purpose?
GDPR might be six years old, but those four letters are still enough to strike fear into many people working…
Dentsu dismisses privacy fears to sign Snap partnership
Fresh from being let off the hook over its “My AI” chatbot, Snap has joined forces with Dentsu for what the…
Marketers back new digital law to fight rogue firms
While the data protection reforms might have slipped through the net, the marketing industry has welcomed the fact that the…
Cheers and boos as data reforms Bill ends up in the bin
The Government’s failure to include the Data Protection & Digital Information Bill (No2) into its “wash up” process, which fast-tracks…
Industry fears client cutbacks over direct mail price rise
Royal Mail is facing a growing backlash from the marketing industry over plans to increase advertising mail costs by an…