Tories ditch new data reforms Bill in election manifesto
The Conservative Party appears to have abandoned reprising the UK’s data protection reforms if it forms the next Government, with…
data strategy
Fight for AI fairness and inclusivity has only just begun
Artificial intelligence can easily identify minority groups using proxies. Take my experience as an example: I’m a former rugby player…
MSQ drafts in M&C chiefs for data-driven sports agency
MSQ is launching a global sport and entertainment agency group, powered by a proprietary data and insight tool – Tribes…
WHSmith picks AI platform for data-driven retail boost
WHSmith has signed a major deal to implement a new data and analytics platform to support the acceleration of the…
Jamaican rum brand Wray & Nephew makes UK ad debut
Jamaican rum brand Wray & Nephew is launching its first ever UK-wide ad campaign as the Campari Group-owned business strives…
Stalk your customers and risk exodus, brands warned
Brand owners might think they are being smart by keeping in touch with consumers, but there is a fine line…
Data-driven firms ‘adopt AI faster and trounce rivals’
Smaller companies that make data a strategic priority are not only faster to adopt AI, they are also outperforming their rivals,…
Google faces UK trial over £13.6bn adtech market abuse
The UK’s Competition Appeal Tribunal has given the green light to a group of online publishers to pursue their £13.6bn claim…
New DMA Scotland chief puts ethical AI at top of agenda
The DMA UK is overhauling its presence in Scotland in support of the country’s AI strategy, underpinned by the appointment…
‘Let’s juice’: Havas lands Sega consolidated media brief
Global video game publisher Sega has confirmed the appointment of Havas Entertainment to its newly-created consolidated EMEA/ANZ media account following…