Morrisons marketing chief quits after just three months
Morrisons’ chief customer and marketing officer Darren Blackhurst, who joined on an interim basis with a view to taking on…
data strategy
Major players unite to boost data-driven TV ad market
A consortium of leading adtech industry players has joined forces with major European broadcasters, streamers, and agency groups to launch…
When will politicians and pollsters tap marketing data?
Between now and July 4, we are going to get a lot of data and stats thrown at us. It…
Merkle unlocks key to turning laggards into CX leaders
Anyone still wondering why some businesses are laggards while others are leaders which are light years ahead of the pack,…
Labour vows to put tech and AI at the heart of economy
The Labour Party has pledged to put technology at the heart of its missions and unblock tech barriers to restart…
Tories ditch new data reforms Bill in election manifesto
The Conservative Party appears to have abandoned reprising the UK’s data protection reforms if it forms the next Government, with…
Fight for AI fairness and inclusivity has only just begun
Artificial intelligence can easily identify minority groups using proxies. Take my experience as an example: I’m a former rugby player…
MSQ drafts in M&C chiefs for data-driven sports agency
MSQ is launching a global sport and entertainment agency group, powered by a proprietary data and insight tool – Tribes…
WHSmith picks AI platform for data-driven retail boost
WHSmith has signed a major deal to implement a new data and analytics platform to support the acceleration of the…
Jamaican rum brand Wray & Nephew makes UK ad debut
Jamaican rum brand Wray & Nephew is launching its first ever UK-wide ad campaign as the Campari Group-owned business strives…