Top brands join Ann Summers for ‘House of Underwear’
Ann Summers is jumping into bed with top brands including Calvin Klein Underwear, Lemonade Dolls, Curvy Kate, Nudea to set…
data strategy
Medialab hires PHD chief as client managing director
Independent media agency Medialab has recruited a new client managing director as part of its ongoing expansion drive, accelerated by…
Tesco builds on deal with GroupM for retail media boost
Tesco’s data-driven retail media and advertising operation has signed a new deal with WPP-owned GroupM designed to drive delivery of…
ITV brings in first ever group chief data and AI officer
ITV is beefing up its senior leadership team with the appointment of the broadcasting giant’s first group chief data and…
Nielsen offers cross-platform YouTube measurement tool
The move towards cross-platform measurement systems has been given a boost with Nielsen revealing it is expanding its YouTube Connected…
British Gas books in CTI Digital for AI chatbot project
British Gas has run a major project for its live chat widget, Cosmo, as part of a plan to guide…
Blinkered CMOs wasting months on failing campaigns
Chief marketing officers are operating under an “efficiency illusion” when it comes to their advertising, with more than nine out…
Brits embrace AI at work as job apocalypse fears recede
It is not only marketers who are embracing the rise of artificial intelligence, with UK workers in general appearing to…
Sparks targets EMEA region in international expansion
Brand experience agency Sparks is launching a new EMEA network to further strengthen its global offering with a diverse international…
Marketers look to AI tools to boost experimentation
UK marketers are increasingly implementing artificial intelligence to level up their approach to A/B testing and experimentation, with two-thirds adopting…