British Gas books in CTI Digital for AI chatbot project
British Gas has run a major project for its live chat widget, Cosmo, as part of a plan to guide…
data strategy
Blinkered CMOs wasting months on failing campaigns
Chief marketing officers are operating under an “efficiency illusion” when it comes to their advertising, with more than nine out…
Brits embrace AI at work as job apocalypse fears recede
It is not only marketers who are embracing the rise of artificial intelligence, with UK workers in general appearing to…
Sparks targets EMEA region in international expansion
Brand experience agency Sparks is launching a new EMEA network to further strengthen its global offering with a diverse international…
Marketers look to AI tools to boost experimentation
UK marketers are increasingly implementing artificial intelligence to level up their approach to A/B testing and experimentation, with two-thirds adopting…
Havas invests €400m in data and tech to woo clients
Havas has committed to invest €400m (£338m) in data and technology – including AI – over the next four years…
Marketers stew as fears grow over burnout, cuts and AI
Marketers might seem like a resilient bunch but scratch beneath the surface and you will find a profession in crisis,…
Google AI move makes trusted media even more crucial
The publishing industry is facing a new upheaval in the form of Google’s new AI Overview, as the familiar auto-pilot…
Let it go: CMOs will have to deligate to be masters of AI
Chief marketing officers will have to forge deeper partnerships internally and externally and be comfortable letting go of some areas…
GroupM signs deal for retail media measurement boost
GroupM is aiming to tackle the issue of disparate retail media measurement standards by signing a deal with media specialist…