Brands urged to rethink Gen Z as ‘woke culture’ fades
Gen Z might have been blamed for everything from the rise of “woke” to the return of the “bimbo” but…
data strategy
‘Govt to prioritise AI laws’ as Peter Kyle takes top role
The new Labour Government might have got straight to work over the weekend as ministers grasped the job in hand but those…
Wimbledon ‘Catch Me Up AI’ tool courts tennis lovers
Tennis lovers might still be reeling from the disappointment of Andy Murray’s early withdrawal from the Men’s Singles at the…
UK bosses admit tech failings but most aren’t bothered
Over two-thirds of UK business leaders have confessed they are too afraid to admit when they do not understand new…
Top chiefs exit after Very Group tech and data shake-up
The Very Group has undergone a major overhaul of its tech and data team with the departure of chief data…
Joint hires former VCCP chief as first managing director
Independent agency Joint has bolstered its leadership team with the appointment of its first managing director, who will be responsible…
It’s time to be loud and proud about direct marketing
I believe agencies made a critical misstep by abandoning the term “direct marketing” in favour of narrower alternatives such as…
Young guns told to ditch Cannes to go to Margate event
The North Coast of Kent might be a million miles from the Côte d’Azur – figuratively, if not literally –…
Gen Z says ‘we’ve never had it so good’ as £3.6bn awaits
Rishi Sunak and his Tories might be trying to paint a picture of higher taxes and lower spending power under…
Parkes quits Rapp to lead Wonderhood Studios CX team
Rapp UK chief strategy officer Caroline Parkes is leaving the agency to join Wonderhood Studios to head up a customer…