Joint hires former VCCP chief as first managing director
Independent agency Joint has bolstered its leadership team with the appointment of its first managing director, who will be responsible…
data strategy
It’s time to be loud and proud about direct marketing
I believe agencies made a critical misstep by abandoning the term “direct marketing” in favour of narrower alternatives such as…
Young guns told to ditch Cannes to go to Margate event
The North Coast of Kent might be a million miles from the Côte d’Azur – figuratively, if not literally –…
Gen Z says ‘we’ve never had it so good’ as £3.6bn awaits
Rishi Sunak and his Tories might be trying to paint a picture of higher taxes and lower spending power under…
Parkes quits Rapp to lead Wonderhood Studios CX team
Rapp UK chief strategy officer Caroline Parkes is leaving the agency to join Wonderhood Studios to head up a customer…
Top brands join Ann Summers for ‘House of Underwear’
Ann Summers is jumping into bed with top brands including Calvin Klein Underwear, Lemonade Dolls, Curvy Kate, Nudea to set…
Medialab hires PHD chief as client managing director
Independent media agency Medialab has recruited a new client managing director as part of its ongoing expansion drive, accelerated by…
Tesco builds on deal with GroupM for retail media boost
Tesco’s data-driven retail media and advertising operation has signed a new deal with WPP-owned GroupM designed to drive delivery of…
ITV brings in first ever group chief data and AI officer
ITV is beefing up its senior leadership team with the appointment of the broadcasting giant’s first group chief data and…
Nielsen offers cross-platform YouTube measurement tool
The move towards cross-platform measurement systems has been given a boost with Nielsen revealing it is expanding its YouTube Connected…