Rapp has made a double promotion on both sides of the Atlantic as part of what the Omnicom agency has hailed as a “pivotal moment” in its “commitment to driving growth and building a more connected global network”.
Tracey Barber, who joined Rapp two years ago from Brooklyn Brothers as senior vice president of client growth has been promoted to chief marketing officer for Rapp UK, while Ludovic Gougat, previously president of Rapp West, takes on the CMO role for Rapp US.
The agency says the promotions follow the agency winning a number of large “precision marketing” accounts in the past three years, including Mercedes and Virgin Media O2.
Rapp maintains “they both bring a wealth of experience and track records of success in their respective markets – and, together, will work towards creating a globally-unified brand experience and innovative data-driven solutions to clients worldwide”.
Prior to joining Rapp, Barber worked at the IPA, Meteorite, Ogilvy UK, IBM, and Lenovo.
She said: “I’m delighted to be partnering with Ludo and the rest of the global management team to deliver on the next phase of Rapp’s journey. It’s an exciting time because Rapp’s offering has never been more relevant than it is today. Clients are leveraging our next-gen precision marketing capabilities, AI, and automation to transform their marketing ops model and customer marketing for the future – helping to catapult them ahead of the competition.”
Meanwhile, Gougat has built his career by focusing on integrating communication disciplines into customer-centric strategies, working in CRM media and brand advertising at agencies including like Wunderman, Universal McCann, and Ogilvy.
The appointments of Gougat and Barber, alongside recent hires global chief creative officer Troy Hitch, and global chief marketing sciences officer Amit Deshpande, are part of Rapp’s of assembling a leadership team dedicated to achieving the agency’s goal of becoming a world leader in activating growth through precision and empathy, ensuring the agency continues to deliver results at scale.
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