Brands eye festive bonanza as shoppers plot £600 spend
They say Christmas comes earlier and earlier but those marketers enjoying a well-earned summer break will be heartened by the…
data strategy
Coke hands pan-European data project to Serendipity2
Coca-Cola Europacific Partners and The Coca-Cola Company have appointed insight and strategy consultancy Serendipity2 for a major pan-European study as…
Google decision triggers warning of ‘major signal loss’
The UK’s leading advertising and marketing industry bodies have pledged to work closely with Google following its decision not to…
Gotcha: Wowcher forced to ditch pressure marketing
The Competition & Markets Authority has secured undertakings from Wowcher to change its online selling practices, meaning consumers can expect…
Google U-turn reaction: ‘No time to sit back and relax’
Google’s decision not to scrap third-party cookies in Chrome has come as a shock to some, and as an inevitablity…
Miroma merges three shops for global content business
Miroma Group, the business behind Fold7, has united three of its high performing agencies to create one multi-service business for…
Met Police highlights ‘change’ in new recruitment drive
The Metropolitan Police Service is inadvertently taking a leaf out of Labour’s election campaign, with a new recruitment drive under…
Marketers rejoice as Google axes plans to ditch cookies
Google has performed one of the biggest U-turns in recent history by scrapping plans to ditch third-party cookies in its…
Medialab drafts in new chief to drive digital expansion
Independent media agency Medialab has appointed a new executive director to lead its digital offering, with a brief to ensure…
Freeland follows Scognamiglio out of Rapp after 8 years
Rapp’s Chris Freeland has left his position as executive chair for the UK and APAC eight years after joining the…