Analytic Partners snaps up UK data firm Magic Numbers
Marketing measurement and insight specialist Analytic Partners has secured an agreement to acquire UK-based analytics firm Magic Numbers, in a…
data strategy
John Lewis boosts retail media with Epsilon partnership
John Lewis has signed a major deal with Publicis-owned data and tech specialist Epsilon to launch a suite of new…
Christian Aid piggybacks Paris 2024 for climate push
Christian Aid is aiming to tap into Olympic fever to urge people to “Join the race against the climate crisis”…
Regit drives ‘permissioned’ data deal with LiveRamp
Regit, the UK’s major digital garage that helps motorists buy, sell and maintain their vehicles online, has signed up to…
Saatchi & Saatchi ‘secret weapon’ is agency’s first CDO
Further evidence of adland’s increasing reliance on the power of data-driven marketing and insight has emerged with Saatchi & Saatchi appointing its…
Brands miss out by ignoring nuances of midlife women
Brand marketers are being encouraged to identify women by their mindset rather than their age on the back of a…
CMA probe into supermarket loyalty comes to nothing
The Competition & Markets Authority has come under fire for carrying out a “nonsensical” investigation into supermarket loyalty schemes after…
Lucky Generals tunes up EDF’s biggest ever campaign
EDF is launching a new brand platform called “Change is in our Power”, designed to inspire pride in its people,…
Spoof Lewis Hamiltons and Taylor Swifts hit marketing
Brands’ marketing efforts continue to be hampered by inaccurate personal information – with millions of people providing spoof names like…
‘UK must act now to stop dotcom-style collapse of AI’
A serious lack of robust data governance in the UK could result in a collapse of the AI boom, triggering…