Sagacity promotes Standing as Scott Logie steps down
Data solutions consultancy Sagacity has promoted Dean Standing to the role of chief revenue officer, succeeding Scott Logie, who has…
data strategy
Creativity must work harder across business, say CMOs
The power of creativity might never have been in doubt in the advertising and marketing industry but chief marketing officers…
Social media giants warned over children’s privacy
Social media and video sharing platforms have been warned to improve their children’s privacy practices or face enforcement action amid…
Morrisons plans to plough millions into More scheme
Morrisons is aiming to recapture market share which has been lost to Aldi by overhauling its More loyalty scheme, as…
The Gate adds CRM business to AA creative account
The AA has drafted in The Gate to handle all of the organisation’s CRM activities, strengthening its relationship with the…
Taskforce reinforces vital role of responsible AI adoption
The Advertising Association is launching the first output from the AI Taskforce with a new report which outlines the AI…
Vinted secures deal with AI ecommerce tech company
Second-hand fashion marketplace Vinted is aiming to unlock new revenues and opportunities to reward shoppers by presenting highly relevant post-purchase…
Data still key as brands step up battle for Brits’ loyalty
The cost-of-living crisis is continuing to play a significant role in shifting consumer behaviour, forcing brands to reconsider how they…
Over 80 separate localised OOH ads push Sky Sports+
Sky is rolling out one of its most ambitious marketing campaigns to date to promote the launch of Sky Sports+,…
Firms told ‘young guns’ will go for it in hunt for top pay
UK businesses are being warned they risk losing future stars with younger workers far more likely to demand higher salaries…