Vinted secures deal with AI ecommerce tech company

vintedSecond-hand fashion marketplace Vinted is aiming to unlock new revenues and opportunities to reward shoppers by presenting highly relevant post-purchase offers for each customer after entering a new partnership with AI-driven ecommerce technology firm Rokt.

Using machine learning and AI, Rokt claims to make the shopping experience more relevant to each customer, by presenting highly relevant offers in the final stages of a transaction, when shoppers are most likely to convert.

Its closed marketplace leverages intelligence powered by more than 5 billion transactions across hundreds of leading ecommerce businesses, which it insists allows retailers to create a seamless customer experience while also controlling the types of offers eligible to be displayed to their customers.

The Vinted partnership marks the latest step in Rokt’s continuing growth in the Europe, where it has also recently partnered with About You and Deliveroo.

Vinted director of business ads Satya Vinnakota said: “We always try to understand what valuable services can support an enhanced experience for our members, and drive member engagement and loyalty.

“We’re extremely pleased to partner with Rokt to make the post-purchase experience feel more personal and valuable to our members by offering relevant messages, offers and, in some cases, even rewards such as discounts and free trials.”

Rokt VP of EMEA partnerships Courtney Hopkins added: “Vinted is laser focused on providing an excellent experience throughout every touchpoint of the customer journey, including keeping fees for buyers low and maintaining their commitment to no seller fees.

“By leveraging our technology, Vinted is able to unlock incremental revenue and money-saving opportunities for its customers. We have worked closely with the platform to test and learn, ensuring Rokt adds significant value to the customer experience by facilitating post-checkout offers that are highly relevant to each individual shopper.”

Vinted was co-founded in 2008 by Milda Mitkutė and Justas Janauskas in Vilnius, Lithuania and now has more than 80 million registered members in 19 countries in Europe and North America.

The firm has also continued to expand its team, with the number of employees growing from 935 at the end of 2021 to 1,266 at the end of 2022. Today, more than 1,800 professionals work across all Vinted companies.

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