Tesco brings in new chief for data-driven revenue boost
Tesco is planning to ramp up its data and personalisation operations to create new company-wide revenue streams, with group customer and…
data strategy
Estée Lauder turns to AI tool for data-driven makeover
Global beauty giant Estée Lauder Companies – whose brands include Clinique, Bobbi Brown, Tom Ford Beauty, Too Faced and Jo…
‘Double busy’ consumers put CX convenience above all
Time-poor consumers with shorter attention spans are forcing marketers to prioritise the demand for convenience over any other factor, including…
Pret A Manger shake-up fuels exit of global insight chief
Pret A Manger global director of data and insight Matt Lovell is leaving the business after three and a half…
B&Q appoints Rapp UK for CRM and loyalty business
DIY and trade home improvement giant B&Q is aming to accelerate its customer-centric transformation with the appointment of Rapp UK…
M&S first baby club targets big slice of £600m market
Marks & Spencer is launching its first ever baby club – which will offer discounts, advice and even parental wellbeing…
Revealed: The champs and chumps of personalisation
The UK has arguably been at the forefront of data-driven marketing for decades but when it comes to the holy grail…
Most consumers believe their data is being misused
It seems that organisations of all types and sizes still have plenty to do to convince consumers they can be…
Rush for AI jobs fuels fears of major talent shortage
The UK jobs market might be stuck in the doldrums, but demand for AI skills is bucking the trend and…
Finance brands warned that slang is way too ‘cheugy’
Finance brands which are thinking of trying to stand out from the crowd by using colloquialisms and slang might want…