Taskforce reinforces vital role of responsible AI adoption
The Advertising Association is launching the first output from the AI Taskforce with a new report which outlines the AI…
data strategy
Vinted secures deal with AI ecommerce tech company
Second-hand fashion marketplace Vinted is aiming to unlock new revenues and opportunities to reward shoppers by presenting highly relevant post-purchase…
Data still key as brands step up battle for Brits’ loyalty
The cost-of-living crisis is continuing to play a significant role in shifting consumer behaviour, forcing brands to reconsider how they…
Over 80 separate localised OOH ads push Sky Sports+
Sky is rolling out one of its most ambitious marketing campaigns to date to promote the launch of Sky Sports+,…
Firms told ‘young guns’ will go for it in hunt for top pay
UK businesses are being warned they risk losing future stars with younger workers far more likely to demand higher salaries…
Analytic Partners snaps up UK data firm Magic Numbers
Marketing measurement and insight specialist Analytic Partners has secured an agreement to acquire UK-based analytics firm Magic Numbers, in a…
John Lewis boosts retail media with Epsilon partnership
John Lewis has signed a major deal with Publicis-owned data and tech specialist Epsilon to launch a suite of new…
Christian Aid piggybacks Paris 2024 for climate push
Christian Aid is aiming to tap into Olympic fever to urge people to “Join the race against the climate crisis”…
Regit drives ‘permissioned’ data deal with LiveRamp
Regit, the UK’s major digital garage that helps motorists buy, sell and maintain their vehicles online, has signed up to…
Saatchi & Saatchi ‘secret weapon’ is agency’s first CDO
Further evidence of adland’s increasing reliance on the power of data-driven marketing and insight has emerged with Saatchi & Saatchi appointing its…