How AI is fuelling a radical change in how we all work
I originally intended to title this article “AI: an existential threat to data,” but I reconsidered for a couple of…
data strategy
Retail chiefs fear tightrope between privacy and data
Retail marketing chiefs might be waking up to the benefits of embracing first-party data but the vast majority (78%) are…
New probe slams ‘murky and confusing’ loyalty pricing
The Competition & Markets Authority is being urged to take action to tackle “murky and confusing” loyalty pricing practices on…
Amazon unveils self-service TV ad platform for SMEs
Brands of all sizes that sell on Amazon in the UK are being targeted by the launch of a new…
BT Business appoints three agencies in roster expansion
BT Business has appointed three new B2B agencies following a competitive tender process, in a move designed to establish its…
Tesco brings in new chief for data-driven revenue boost
Tesco is planning to ramp up its data and personalisation operations to create new company-wide revenue streams, with group customer and…
Estée Lauder turns to AI tool for data-driven makeover
Global beauty giant Estée Lauder Companies – whose brands include Clinique, Bobbi Brown, Tom Ford Beauty, Too Faced and Jo…
‘Double busy’ consumers put CX convenience above all
Time-poor consumers with shorter attention spans are forcing marketers to prioritise the demand for convenience over any other factor, including…
Pret A Manger shake-up fuels exit of global insight chief
Pret A Manger global director of data and insight Matt Lovell is leaving the business after three and a half…
B&Q appoints Rapp UK for CRM and loyalty business
DIY and trade home improvement giant B&Q is aming to accelerate its customer-centric transformation with the appointment of Rapp UK…