Personalisation ‘set to take the hassle out of shopping’
British consumers feel personalisation will finally take the grind out of shopping, with nearly three-quarters (72%) of GenZers believing data-informed…
data strategy
Sainsbury’s brings in SAP to ‘revolutionise’ tech systems
Sainsbury’s has signed a group-wide deal with German tech giant SAP in a move which it insists will “revolutionise” its…
Havas snaps up digital and tech specialist for data boost
Havas is strengthening its offering with the acquisition of digital, tech and data specialist DMPG, as part of its plan…
UK lags behind in optimising AI tools but the race is on
Further evidence has emerged of companies’ failure to move beyond AI pilots, with a new analysis revealing only 10% of…
Rapp promotes two as Ludzker takes complete control
Rapp UK is continuing to build its leadership team from within with the promotion of both Sam Kennedy to executive…
CALM exposes lives lost to suicide with 6,929 balloons
Suicide prevention charity the Campaign Against Living Miserably (CALM) is launching the next instalment of its long-running activity through Adam…
Why only a compelling story will bring analytics to life
Data and analytics can speak volumes, and yet, in reality, they can’t speak for themselves. Their proof points are powerful…
CMA: Google using market power to hinder adtech rivals
The net could finally be closing in on Google’s dominance of the adtech market, with the UK Competition & Markets…
John Lewis to bring back ‘Never Knowingly Undersold’
Retailer John Lewis has made a major U-turn on its positioning by bringing back its 100-year-old “Never Knowingly Undersold” pledge…
LadBible brings in Vice Media chief to head marketing
LadBible Group, the online publisher whose brands include LadBible, UniLad, GamingBible, SportBible and Tyla, among many others, has raided Vice…