Programmatic DOOH ad market set to soar in the UK
Brands’ use of programmatic digital out of home advertising in the UK is set to rise from 29% of advertisers…
data strategy
80% of marketers anxious about agency use of GenAI
Nearly two-thirds of brand owners are already using generative AI in their marketing strategies, but 80% have expressed serious concerns…
Google faces GDPR probe over PaLM2 AI programme
Google has become the latest tech giant to have its collar felt by the data protection authorities over its AI…
Insight chiefs woo ‘outsiders’ for AI recruitment drive
Data and insight professionals are facing an uphill battle to adapt to the impact artificial intelligence tools are having on…
Accenture Song hires chief who led IPG’s Acxiom deal
Accenture Song has appointed the man who led IPG’s $2.3bn acquisition of Acxiom as its new global head of data…
Personalisation ‘set to take the hassle out of shopping’
British consumers feel personalisation will finally take the grind out of shopping, with nearly three-quarters (72%) of GenZers believing data-informed…
Sainsbury’s brings in SAP to ‘revolutionise’ tech systems
Sainsbury’s has signed a group-wide deal with German tech giant SAP in a move which it insists will “revolutionise” its…
Havas snaps up digital and tech specialist for data boost
Havas is strengthening its offering with the acquisition of digital, tech and data specialist DMPG, as part of its plan…
UK lags behind in optimising AI tools but the race is on
Further evidence has emerged of companies’ failure to move beyond AI pilots, with a new analysis revealing only 10% of…
Rapp promotes two as Ludzker takes complete control
Rapp UK is continuing to build its leadership team from within with the promotion of both Sam Kennedy to executive…