Pressure mounts on brands to show greater humanity
While most consumers feel the world is going in the wrong direction globally, they are determined not to let the…
data strategy
Visa signs retail data insight deal with Analytic Partners
Payment giant Visa has signed a multi-year global deal with Analytic Partners to offer marketing spend optimisation analytics for both…
Poundland rolls out loyalty club after extensive trials
Poundland might be known for its bargain basement pricing but the retailer is not scrimping when it comes to customer…
Dunelm refurbs online search with Google GenAI tool
UK homewares retailer Dunelm is hailing the implementation of a new generative AI tool in improving customers’ digital experience and…
Severn Trent to reward saving water with Nectar pilot
Utilities giant Severn Trent Water has partnered with Sainsbury’s-owned Nectar360, which operates the Nectar loyalty programme, to reward customers for…
Co-op to boost retail media network with urban screens
Co-op is ramping up its retail media network by installing 300 new front-of-store digital screens in urban locations, including in…
Poor access to data is forcing bosses to turn to gut-feel
Almost nine out of ten business leaders say they must now make decisions faster than ever before yet many simply…
Govt hails £6.3bn deals with US data centre businesses
The Government has today welcomed the “vote of confidence” in Britain made by US firms CyrusOne, ServiceNow, Cloud HQ and…
It’s complicated: Consumers split on future of cookies
Brands must strike a balance between privacy, personalisation and control for online advertising with more than a third (38%) of…
Brands can help ‘bruised Britain’ cure ‘crisis hangover’
Brands are being urged to step up to the plate on the back of a new study which shows Brits…