Publicis.Poke is reborn as commerce agency LeShop
Publicis Groupe UK is launching a new creative agency out of the ashes of Publicis.Poke specialising in building brands in…
data strategy
Marriott unveils major EMEA blitz for hotel portfolio
Marriott International has launched its biggest EMEA campaign to date with its first bespoke campaign to showcase Marriott Bonvoy’s 30+…
Oliver brings in former Rapp chief Ed Lee for client role
In-housing specialist Oliver has strengthened its senior team with the appointment of a new executive client partnership director who has…
Tesco woos advertisers with cookieless data overhaul
Tesco is ramping up its retail media offer to give advertisers direct access to anonymised audience segments based on shopping…
‘Secret sauce’ to turn shoppers into brand champions
Brand owners are being urged to tap into the “secret sauce” of effective relationship marketing, with a new study revealing…
Industry ‘must take more active role in healing society’
Marketing and advertising professionals are being urged take a more active role in healing the increasingly divided society, by solving…
LinkedIn caves in over AI data but tech fightback begins
LinkedIn has become the latest tech giant to cave into pressure over its artificial intelligence training programme following an intervention…
Tesco eyes Clubcard shift amid ‘seismic’ GenAI shake-up
Tesco is considering major changes to its Clubcard loyalty programme by tapping into generative AI in an effort to help…
Disgruntled consumers fuel fears over Google changes
Fresh evidence has emerged about the threat of major “signal loss” when Google lets Chrome users adjust privacy settings to eliminate…
Marketers urged to rewrite rulebook to woo Gen Alpha
Brands aiming to tap into Generation Alpha consumers – those born after 2010 who are already worth £237.3bn through their…