PPA relief as data reforms axe online cookies crackdown
The publishing industry has breathed a collective huge sigh of relief following the publication of the Data (Use & Access)…
data strategy
DMA throws weight behind new Data (Use & Access) Bill
The DMA has backed the new Data (Use & Access) Bill – despite details about how it will affect the…
Govt resurrects data reforms but industry awaits detail
The Government has resurrected plans for new UK data protection laws – consigned to the scrapheap in the final days…
ICO vows to monitor NHS digital transformation plans
The Information Commissioner’s Office has vowed to closely monitor the Government’s proposals to usher in a major digital transformation of…
Online brands urged to go ‘full funnel’ or risk grim Q4
Ecommerce brands could be paying a high price for adopting a defensive summer strategy, as those who have prioritised digital…
Brits hit by ‘festive fervour’ as 2024 Christmas ads loom
With the first week of November being the traditional time for Christmas ads to burst onto the nation’s TV screens,…
IPG taps into Acxiom for ‘mass personalisation’ platform
Interpublic Group has overhauled its data-driven marketing operation by launching a new platform designed to break up data silos and…
Jingle all the way: Most will spend more this Christmas
Nearly half of UK households (47%) do not expect cost of living pressures to affect their Christmas spending this year,…
Dr No-No: Brands face threat of ‘regressive nostalgia’
Marketing textbooks might well state that consumers look to nostalgia in hard times but brand owners are being urged to…
Young raid Bank of Mum and Dad and hold all the cards
The days when the Bank of Mum and Dad was mainly used for a leg-up on the property market are…