Co-op to boost retail media network with urban screens
Co-op is ramping up its retail media network by installing 300 new front-of-store digital screens in urban locations, including in…
data strategy
Poor access to data is forcing bosses to turn to gut-feel
Almost nine out of ten business leaders say they must now make decisions faster than ever before yet many simply…
Govt hails £6.3bn deals with US data centre businesses
The Government has today welcomed the “vote of confidence” in Britain made by US firms CyrusOne, ServiceNow, Cloud HQ and…
It’s complicated: Consumers split on future of cookies
Brands must strike a balance between privacy, personalisation and control for online advertising with more than a third (38%) of…
Brands can help ‘bruised Britain’ cure ‘crisis hangover’
Brands are being urged to step up to the plate on the back of a new study which shows Brits…
Black Friday ‘lays foundations for true customer loyalty’
Some marketers may still view “cyber month” – typified by Black Friday and Cyber Monday – as a short-term tactic…
UK court kicks out Meta bid to block £2.3bn class action
Meta’s week has gone from bad to worse; just days after the EU’s top court ruled it must limit the…
Brands miss out on booming Boomers’ ‘big digital shift’
Brands are missing out on the world’s wealthiest generation by falling to wake up to Baby Boomers’ increasing use of…
Certification plan aims to finally tackle online ad privacy
Key players in the marketing and publishing industry are working with the Information Commissioner’s Office in an attempt to finally…
Dentsu: ‘Embrace innovation and use it to make impact’
If 2024 was the year when generative AI moved into the mainstream, 2025 will drive marketers towards a fully addressable,…