Lloyds continues bank app blitz with grandparents spot
Lloyds is ramping up its advertising blitz promoting the bank’s new mobile banking app, as part of its multichannel “The…
data strategy
LeoVegas awards UK media business to Omnicom agency
The LeoVegas Group, which owns brands including BetMGM brand in the UK, has appointed Omnicom-owned OMG UK to its media…
Marketers feel the strain as workload goes through roof
Brand owners are piling ever more responsibility onto their marketing chiefs, with remits being expanded to cover areas including design,…
Privacy group blasts AI free-for-all in Data Bill ‘rehash’
Privacy campaigners have waded into the debate over the Government’s new Data (Use & Access) Bill, claiming it will not…
Sagacity to combine Intra dataset with major email file
Data and analytics consultancy Sagacity is to combine its UK-wide Intra dataset with customer acquisition specialist esbconnect’s Inbox Extend 17 million-strong…
PPA relief as data reforms axe online cookies crackdown
The publishing industry has breathed a collective huge sigh of relief following the publication of the Data (Use & Access)…
DMA throws weight behind new Data (Use & Access) Bill
The DMA has backed the new Data (Use & Access) Bill – despite details about how it will affect the…
Govt resurrects data reforms but industry awaits detail
The Government has resurrected plans for new UK data protection laws – consigned to the scrapheap in the final days…
ICO vows to monitor NHS digital transformation plans
The Information Commissioner’s Office has vowed to closely monitor the Government’s proposals to usher in a major digital transformation of…
Online brands urged to go ‘full funnel’ or risk grim Q4
Ecommerce brands could be paying a high price for adopting a defensive summer strategy, as those who have prioritised digital…