Marketers must tackle C-suite doubters to win influence
Marketers are being urged to launch their own internal marketing campaigns to persuade their C-suite colleagues of the true value…
data strategy
Don’t let AI tools erase key marketing skills, CMOs told
Marketers must stop thinking about artificial intelligence as another tool in the martech stack and start thinking about the technology as…
Kantar reveals top trends for marketers to survive 2025
Marketers seeking help in devising their strategies for the new year have been given a boost with the release of…
Young flock back to British high streets in retail revival
Those searching for proof of the fickleness of youth need look no further than a new report which reveals that,…
Which? exposes shady festive deals in Christmas blitz
Which? is aiming to tap into the festive fervour to fight against the unfair treatment of consumers and helping people…
HMRC urges Brits to ‘Be On It’ in renewed digital drive
HMRC is launching a renewed push to raise awareness of its digital channels and encourage customers to make use of…
John Lewis Partnership jumps into bed with DunnHumby
John Lewis Partnership has joined forces with Tesco-owned DunnHumby to launch a new data platform, which it is claimed has…
AA/WARC report reaction: ‘Will Budget stunt growth?’
New figures from the Advertising Association/WARC Expenditure Report reveal total UK adspend recorded a 13.4% increase to £10bn during the second…
Golden Charter unveils debut nationwide ad campaign
Funeral plan provider Golden Charter is launching its first nationwide fully integrated consumer marketing campaign designed to show how its…
Lords on alert over EU deal as Data Bill concerns grow
The House of Lords has rifled off a stern warning to ministers over the new data reforms, insisting the changes…