Bargain loving Brits won’t give up all data for discounts
British shoppers’ obsession with price continues to dominate the retail market, but most are willing to share only certain personal…
data strategy
Brands look to AI to plug holes in loyalty scheme ROI
Large businesses are refocusing customer engagement investment on emerging technologies, notably AI, amid claims that traditional techniques such as loyalty…
In pod we trust: Young prefer audio over social media
Podcasts have emerged as the new go-to medium for brand discovery, especially among younger audiences, with a new study suggesting…
Santander boosts deal with Dentsu for global SME blitz
Santander’s business division has drafted in Dentsu to support the globalisation of its international growth platform for small businesses, with…
Marketers blame silo culture for holding back CX plans
Organisational contraints – including siloed data and tech – are continuing to thwart senior marketers, with two-thirds admitting that their…
ICO hails 40 years in office but fails to mention GDPR
The Information Commissioner’s Office is marking its 40th anniversary by detailing the most important moments in data protection and information…
Marketers to up GenAI spend despite limited success
The hype around the advertising and marketing industry’s use of generative AI might not yet match the reality – with…
Industry braced for major disruption in online ad market
Marketers remain unprepared for the widescale disruption to online advertising once Google rolls out its new Chrome browser, with most…
Pets at Home hires media shop for data-driven overhaul
Pets at Home UK is ramping up its use of data-driven marketing by overhauling its media, content and commerce strategy…
UGC and social boom as omnichannel shopping soars
Major shifts in consumer behaviour are making the world far more complex for both brands and retailers, with the rise…