Nectar and Marriott jump into bed for mutual benefit
Sainsbury’s owned Nectar360, which operates the Nectar loyalty scheme, has signed a deal with Marriott Bonvoy that will give customers…
data strategy
‘Things can only get better’: Marketers upbeat on 2025
Marketing chiefs are heading towards the new year with a renewed sense of optimism, with two-thirds (65%) believing the business…
Most brands still learning how to tap into the rise of AI
Further evidence has emerged that the rise of AI is more hype than substance, with only about one in ten…
99% of brands plan martech overhaul in the year ahead
Businesses might have already invested billions in their martech systems but nearly all (99%) are planning to make changes to…
Marketers must tackle C-suite doubters to win influence
Marketers are being urged to launch their own internal marketing campaigns to persuade their C-suite colleagues of the true value…
Don’t let AI tools erase key marketing skills, CMOs told
Marketers must stop thinking about artificial intelligence as another tool in the martech stack and start thinking about the technology as…
Kantar reveals top trends for marketers to survive 2025
Marketers seeking help in devising their strategies for the new year have been given a boost with the release of…
Young flock back to British high streets in retail revival
Those searching for proof of the fickleness of youth need look no further than a new report which reveals that,…
Which? exposes shady festive deals in Christmas blitz
Which? is aiming to tap into the festive fervour to fight against the unfair treatment of consumers and helping people…
HMRC urges Brits to ‘Be On It’ in renewed digital drive
HMRC is launching a renewed push to raise awareness of its digital channels and encourage customers to make use of…