Marketers eye data boost as war on churn takes priority
Data-driven marketing strategies are front of mind for UK professionals for the year ahead, with almost two-thirds citing first-party data-sets as…
data strategy
Retailers ‘must rethink game plan for Black Friday deals’
Over two-thirds of UK consumers might have already begun their festive shopping, but Black Friday remains a key milestone, with…
Prezzo drafts in new CMO as recovery plan takes shape
Italian restaurant chain Prezzo is aiming to shake up its customer experience strategy with the appointment of a former Pret…
Govt urged to reinstate charity ‘soft opt-in’ in Data Bill
The DMA is joining forces with Salocin Group agency Wood for Trees and nearly 20 leading UK charities to call…
Bargain loving Brits won’t give up all data for discounts
British shoppers’ obsession with price continues to dominate the retail market, but most are willing to share only certain personal…
Brands look to AI to plug holes in loyalty scheme ROI
Large businesses are refocusing customer engagement investment on emerging technologies, notably AI, amid claims that traditional techniques such as loyalty…
In pod we trust: Young prefer audio over social media
Podcasts have emerged as the new go-to medium for brand discovery, especially among younger audiences, with a new study suggesting…
Santander boosts deal with Dentsu for global SME blitz
Santander’s business division has drafted in Dentsu to support the globalisation of its international growth platform for small businesses, with…
Marketers blame silo culture for holding back CX plans
Organisational contraints – including siloed data and tech – are continuing to thwart senior marketers, with two-thirds admitting that their…
ICO hails 40 years in office but fails to mention GDPR
The Information Commissioner’s Office is marking its 40th anniversary by detailing the most important moments in data protection and information…