The North Face hires agency for Euro social media brief
Outdoor clothing brand The North Face has strengthened its relationship with digital shop Share Creative by handing the agency its…
data strategy
Don’t let younger audiences drive your TV ad strategy
Reaction to Barb’s recent report on the UK TV market has sparked renewed focus on YouTube and TikTok as platforms…
Tesco woos marketers with retail media certification
Tesco is aiming to convert more marketers to the joys of retail media with a new training programme designed to…
US tech giants face first UK class action over AI data
Microsoft and Google are facing the prospect of the first UK class action over the alleged unlawful collection and use…
CMOs will need three ‘super-powers’ to remain relevant
Marketing chiefs will have adopt three essential “super-powers” in the year ahead – analytical skills for interpreting customer data; creative…
SMG poaches DunnHumby chief to woo media agencies
SMG, the retail media specialist which operates the Boots, Morrisons, Co-op, Asda and Very Group networks, among others, is launching…
Clients get new insights as LiveRamp boosts Kantar deal
Brands which have signed up to the LiveRamp data collaboration platform are being offered enhanced shopper behavioural data following an…
CMA clears grocers of loyalty pricing and data abuse
The UK competition regulator has finally concluded its investigation into supermarket loyalty scheme pricing, dismissing claims that the strategy is…
Medialab brings in gang of four to top executive team
Independent agency Medialab is continuing to beef up to its leadership team and strategic capabilities with four new key appointments…
ITG hands first chief creative officer job to insider Wilby
Inspired Thinking Group (ITG), the tech-based content specialist, has appointed its first ever chief creative officer as part of plans…