MSQ Sport + Entertainment appoints first strategy chief
MSQ Sport + Entertainment, the agency which was launched in June and is headed by former M&C duo Steve Martin…
data strategy
How you can thrive in 2025…by betting on thinking big
In 2025, the fastest growing brands will better balance short-term sales growth and long-term brand building. At first glance, this…
Tech giants rake in half of digital spend as agencies fall
A new report by WPP-owned GroupM has confirmed exactly why rival Omnicom is lining up a $30bn-plus mega merger with…
All shook up: Elvis wins brief to refresh Cycling UK brand
Cycling UK, the charity which aims to create happier, healthier and greener lives through cycling, has appointed agency Elvis to…
How you can thrive in 2025…by targeting Gen Alpha
We often forget that Gen Alpha – those born since 2010 – are growing up in a world designed and…
$334.9bn investment giant hands business to McCann
Janus Henderson Investors, the British-American financial services group headquartered in the City of London which has $334.9bn in assets under…
Fuse targets Indian sports industry with Mumbai office
Omnicom Media Group-owned global sports and entertainment agency Fuse is expanding into Asia by opening a new office in Mumbai,…
UK ‘way ahead of G7 rivals’ on AI but major issues loom
The UK is leading other G7 nations in terms of its readiness to adopt, deploy, and integrate artificial intelligence, with…
Lords set to debate Data Bill charity soft opt-in U-turn
The Government’s data reforms are progressing through Parliament, and have already entered the so-called committee stage, with members of the…
Aldighieri takes top DMA role as Combemale steps aside
DMA chief executive Chris Combemale is to step down after 15 years at the helm, triggering the promotion of managing…