Marketers to up GenAI spend despite limited success
The hype around the advertising and marketing industry’s use of generative AI might not yet match the reality – with…
data strategy
Industry braced for major disruption in online ad market
Marketers remain unprepared for the widescale disruption to online advertising once Google rolls out its new Chrome browser, with most…
Pets at Home hires media shop for data-driven overhaul
Pets at Home UK is ramping up its use of data-driven marketing by overhauling its media, content and commerce strategy…
UGC and social boom as omnichannel shopping soars
Major shifts in consumer behaviour are making the world far more complex for both brands and retailers, with the rise…
Body Shop hires new CMO in double senior appointment
The Body Shop has drafted in new marketing and finance chiefs for its senior leadership team to help drive growth…
EasyJet brings in Oliver as in-housing plans take off
EasyJet has confirmed it is partnering with Oliver to help transform its marketing operation with the launch of its own…
Brands miss out on £274bn due to accessibility failings
Mainstream brands stand accused of failing to make products that cater to the individual needs of those with both invisible…
Scope features real-life family in Christmas TV appeal
Disability equality charity Scope is launching a TV appeal which reveals ‘the hidden cost of Christmas’ for disabled families. The…
Meta comes under fire over plan for ‘unskippable ads’
Meta’s latest attempt to swerve data protection laws by replacing its outlawed “consent or pay” subscription service with one that…
How to use data and analytics to prove marketing’s ROI
It’s no secret that CMOs are facing downward pressure on their budgets: according to the 2024 Gartner CMO Spend Survey,…