Body Shop hires new CMO in double senior appointment
The Body Shop has drafted in new marketing and finance chiefs for its senior leadership team to help drive growth…
data strategy
EasyJet brings in Oliver as in-housing plans take off
EasyJet has confirmed it is partnering with Oliver to help transform its marketing operation with the launch of its own…
Brands miss out on £274bn due to accessibility failings
Mainstream brands stand accused of failing to make products that cater to the individual needs of those with both invisible…
Scope features real-life family in Christmas TV appeal
Disability equality charity Scope is launching a TV appeal which reveals ‘the hidden cost of Christmas’ for disabled families. The…
Meta comes under fire over plan for ‘unskippable ads’
Meta’s latest attempt to swerve data protection laws by replacing its outlawed “consent or pay” subscription service with one that…
How to use data and analytics to prove marketing’s ROI
It’s no secret that CMOs are facing downward pressure on their budgets: according to the 2024 Gartner CMO Spend Survey,…
Nectar and Marriott jump into bed for mutual benefit
Sainsbury’s owned Nectar360, which operates the Nectar loyalty scheme, has signed a deal with Marriott Bonvoy that will give customers…
‘Things can only get better’: Marketers upbeat on 2025
Marketing chiefs are heading towards the new year with a renewed sense of optimism, with two-thirds (65%) believing the business…
Most brands still learning how to tap into the rise of AI
Further evidence has emerged that the rise of AI is more hype than substance, with only about one in ten…
99% of brands plan martech overhaul in the year ahead
Businesses might have already invested billions in their martech systems but nearly all (99%) are planning to make changes to…