HMRC urges Brits to ‘Be On It’ in renewed digital drive
HMRC is launching a renewed push to raise awareness of its digital channels and encourage customers to make use of…
data strategy
John Lewis Partnership jumps into bed with DunnHumby
John Lewis Partnership has joined forces with Tesco-owned DunnHumby to launch a new data platform, which it is claimed has…
AA/WARC report reaction: ‘Will Budget stunt growth?’
New figures from the Advertising Association/WARC Expenditure Report reveal total UK adspend recorded a 13.4% increase to £10bn during the second…
Golden Charter unveils debut nationwide ad campaign
Funeral plan provider Golden Charter is launching its first nationwide fully integrated consumer marketing campaign designed to show how its…
Lords on alert over EU deal as Data Bill concerns grow
The House of Lords has rifled off a stern warning to ministers over the new data reforms, insisting the changes…
Havas bags €75m pan-Euro brief from Birds Eye parent
Nomad Foods, one of the largest frozen food companies in Europe which owns Birds Eye, Findus, iglo, Goodfella’s, Aunt Bessie’s…
UK bosses plan major data strategy overhaul in 2025
The rise of data-driven strategies is set to fuel a major overhaul of brand owners’ tech and data practices, with…
Amazon is top site for festive ideas but pets are top dog
Amazon remains the top destination for UK consumers who are seeking ideas for festive gifts and other seasonal purchases, with…
Wren hands £20m media and ad brief to Bountiful Cow
Kitchen and bedroom retailer Wren has pooled its media and creative accounts – claimed to be worth over £20m –…
Virgin Media O2 Business signs adtech data partnership
Virgin Media O2 Business has signed a new adtech partnership which will give advertisers access to its extensive anonymised and…