Havas bags €75m pan-Euro brief from Birds Eye parent
Nomad Foods, one of the largest frozen food companies in Europe which owns Birds Eye, Findus, iglo, Goodfella’s, Aunt Bessie’s…
data strategy
UK bosses plan major data strategy overhaul in 2025
The rise of data-driven strategies is set to fuel a major overhaul of brand owners’ tech and data practices, with…
Amazon is top site for festive ideas but pets are top dog
Amazon remains the top destination for UK consumers who are seeking ideas for festive gifts and other seasonal purchases, with…
Wren hands £20m media and ad brief to Bountiful Cow
Kitchen and bedroom retailer Wren has pooled its media and creative accounts – claimed to be worth over £20m –…
Virgin Media O2 Business signs adtech data partnership
Virgin Media O2 Business has signed a new adtech partnership which will give advertisers access to its extensive anonymised and…
Lloyds continues bank app blitz with grandparents spot
Lloyds is ramping up its advertising blitz promoting the bank’s new mobile banking app, as part of its multichannel “The…
LeoVegas awards UK media business to Omnicom agency
The LeoVegas Group, which owns brands including BetMGM brand in the UK, has appointed Omnicom-owned OMG UK to its media…
Marketers feel the strain as workload goes through roof
Brand owners are piling ever more responsibility onto their marketing chiefs, with remits being expanded to cover areas including design,…
Privacy group blasts AI free-for-all in Data Bill ‘rehash’
Privacy campaigners have waded into the debate over the Government’s new Data (Use & Access) Bill, claiming it will not…
Sagacity to combine Intra dataset with major email file
Data and analytics consultancy Sagacity is to combine its UK-wide Intra dataset with customer acquisition specialist esbconnect’s Inbox Extend 17 million-strong…