Brits hit by ‘festive fervour’ as 2024 Christmas ads loom
With the first week of November being the traditional time for Christmas ads to burst onto the nation’s TV screens,…
data strategy
IPG taps into Acxiom for ‘mass personalisation’ platform
Interpublic Group has overhauled its data-driven marketing operation by launching a new platform designed to break up data silos and…
Jingle all the way: Most will spend more this Christmas
Nearly half of UK households (47%) do not expect cost of living pressures to affect their Christmas spending this year,…
Dr No-No: Brands face threat of ‘regressive nostalgia’
Marketing textbooks might well state that consumers look to nostalgia in hard times but brand owners are being urged to…
Young raid Bank of Mum and Dad and hold all the cards
The days when the Bank of Mum and Dad was mainly used for a leg-up on the property market are…
Pressure mounts on brands to show greater humanity
While most consumers feel the world is going in the wrong direction globally, they are determined not to let the…
Visa signs retail data insight deal with Analytic Partners
Payment giant Visa has signed a multi-year global deal with Analytic Partners to offer marketing spend optimisation analytics for both…
Poundland rolls out loyalty club after extensive trials
Poundland might be known for its bargain basement pricing but the retailer is not scrimping when it comes to customer…
Dunelm refurbs online search with Google GenAI tool
UK homewares retailer Dunelm is hailing the implementation of a new generative AI tool in improving customers’ digital experience and…
Severn Trent to reward saving water with Nectar pilot
Utilities giant Severn Trent Water has partnered with Sainsbury’s-owned Nectar360, which operates the Nectar loyalty programme, to reward customers for…