CALM exposes lives lost to suicide with 6,929 balloons
Suicide prevention charity the Campaign Against Living Miserably (CALM) is launching the next instalment of its long-running activity through Adam…
data strategy
Why only a compelling story will bring analytics to life
Data and analytics can speak volumes, and yet, in reality, they can’t speak for themselves. Their proof points are powerful…
CMA: Google using market power to hinder adtech rivals
The net could finally be closing in on Google’s dominance of the adtech market, with the UK Competition & Markets…
John Lewis to bring back ‘Never Knowingly Undersold’
Retailer John Lewis has made a major U-turn on its positioning by bringing back its 100-year-old “Never Knowingly Undersold” pledge…
LadBible brings in Vice Media chief to head marketing
LadBible Group, the online publisher whose brands include LadBible, UniLad, GamingBible, SportBible and Tyla, among many others, has raided Vice…
Jingle bells: Retailers set for bumper ‘golden quarter’
Retail marketers are set for the biggest “golden quarter” since 2021, with consumers planning to shop earlier this year amid…
Sky Media new insight chief to ramp up data-driven TV
Sky Media has vowed to step up its data-driven strategy with the appointment of Thinkbox chief Matt Hill as its…
ICO lays into Labour Party over data request backlog
The Labour Party has become the latest organisation to incur the wrath of the Information Commissioner’s Office after being issued…
Be more honest about digital or face axe, agencies told
The days when agencies could pull the wool over their clients’ eyes about the effectiveness of their digital marketing activity…
Live forever? Mancs urged to recycle, not bin, clothes
The residents of Greater Manchester might be cock-a-hoop at the prospect of Oasis getting back together but there is a…