M&S first baby club targets big slice of £600m market
Marks & Spencer is launching its first ever baby club – which will offer discounts, advice and even parental wellbeing…
data strategy
Revealed: The champs and chumps of personalisation
The UK has arguably been at the forefront of data-driven marketing for decades but when it comes to the holy grail…
Most consumers believe their data is being misused
It seems that organisations of all types and sizes still have plenty to do to convince consumers they can be…
Rush for AI jobs fuels fears of major talent shortage
The UK jobs market might be stuck in the doldrums, but demand for AI skills is bucking the trend and…
Finance brands warned that slang is way too ‘cheugy’
Finance brands which are thinking of trying to stand out from the crowd by using colloquialisms and slang might want…
Sagacity promotes Standing as Scott Logie steps down
Data solutions consultancy Sagacity has promoted Dean Standing to the role of chief revenue officer, succeeding Scott Logie, who has…
Creativity must work harder across business, say CMOs
The power of creativity might never have been in doubt in the advertising and marketing industry but chief marketing officers…
Social media giants warned over children’s privacy
Social media and video sharing platforms have been warned to improve their children’s privacy practices or face enforcement action amid…
Morrisons plans to plough millions into More scheme
Morrisons is aiming to recapture market share which has been lost to Aldi by overhauling its More loyalty scheme, as…
The Gate adds CRM business to AA creative account
The AA has drafted in The Gate to handle all of the organisation’s CRM activities, strengthening its relationship with the…