Jingle bells: Retailers set for bumper ‘golden quarter’
Retail marketers are set for the biggest “golden quarter” since 2021, with consumers planning to shop earlier this year amid…
data strategy
Sky Media new insight chief to ramp up data-driven TV
Sky Media has vowed to step up its data-driven strategy with the appointment of Thinkbox chief Matt Hill as its…
ICO lays into Labour Party over data request backlog
The Labour Party has become the latest organisation to incur the wrath of the Information Commissioner’s Office after being issued…
Be more honest about digital or face axe, agencies told
The days when agencies could pull the wool over their clients’ eyes about the effectiveness of their digital marketing activity…
Live forever? Mancs urged to recycle, not bin, clothes
The residents of Greater Manchester might be cock-a-hoop at the prospect of Oasis getting back together but there is a…
How AI is fuelling a radical change in how we all work
I originally intended to title this article “AI: an existential threat to data,” but I reconsidered for a couple of…
Retail chiefs fear tightrope between privacy and data
Retail marketing chiefs might be waking up to the benefits of embracing first-party data but the vast majority (78%) are…
New probe slams ‘murky and confusing’ loyalty pricing
The Competition & Markets Authority is being urged to take action to tackle “murky and confusing” loyalty pricing practices on…
Amazon unveils self-service TV ad platform for SMEs
Brands of all sizes that sell on Amazon in the UK are being targeted by the launch of a new…
BT Business appoints three agencies in roster expansion
BT Business has appointed three new B2B agencies following a competitive tender process, in a move designed to establish its…