Havas invests €400m in data and tech to woo clients
Havas has committed to invest €400m (£338m) in data and technology – including AI – over the next four years…
data strategy
Marketers stew as fears grow over burnout, cuts and AI
Marketers might seem like a resilient bunch but scratch beneath the surface and you will find a profession in crisis,…
Google AI move makes trusted media even more crucial
The publishing industry is facing a new upheaval in the form of Google’s new AI Overview, as the familiar auto-pilot…
Let it go: CMOs will have to deligate to be masters of AI
Chief marketing officers will have to forge deeper partnerships internally and externally and be comfortable letting go of some areas…
GroupM signs deal for retail media measurement boost
GroupM is aiming to tackle the issue of disparate retail media measurement standards by signing a deal with media specialist…
Morrisons marketing chief quits after just three months
Morrisons’ chief customer and marketing officer Darren Blackhurst, who joined on an interim basis with a view to taking on…
Major players unite to boost data-driven TV ad market
A consortium of leading adtech industry players has joined forces with major European broadcasters, streamers, and agency groups to launch…
When will politicians and pollsters tap marketing data?
Between now and July 4, we are going to get a lot of data and stats thrown at us. It…
Merkle unlocks key to turning laggards into CX leaders
Anyone still wondering why some businesses are laggards while others are leaders which are light years ahead of the pack,…
Labour vows to put tech and AI at the heart of economy
The Labour Party has pledged to put technology at the heart of its missions and unblock tech barriers to restart…