Stalk your customers and risk exodus, brands warned
Brand owners might think they are being smart by keeping in touch with consumers, but there is a fine line…
data strategy
Data-driven firms ‘adopt AI faster and trounce rivals’
Smaller companies that make data a strategic priority are not only faster to adopt AI, they are also outperforming their rivals,…
Google faces UK trial over £13.6bn adtech market abuse
The UK’s Competition Appeal Tribunal has given the green light to a group of online publishers to pursue their £13.6bn claim…
New DMA Scotland chief puts ethical AI at top of agenda
The DMA UK is overhauling its presence in Scotland in support of the country’s AI strategy, underpinned by the appointment…
‘Let’s juice’: Havas lands Sega consolidated media brief
Global video game publisher Sega has confirmed the appointment of Havas Entertainment to its newly-created consolidated EMEA/ANZ media account following…
Experian deal sparks top data appointment for Reward
Reward, the customer engagement and commerce media specialist which recently sold a stake to Experian, is ratcheting up its capabilities…
Money talks: Marketers jump ship at sniff of a pay rise
Marketers might toil day and night to secure the loyalty of their customers but when it comes to their own…
Asda chief claims new GenAI tool is ‘the future of data’
Asda has bigged up the implementation of a real-time generative AI platform for data driven decision-making, with the supermarket’s analytics…
Lance Hill takes on CEO role in Eight Group restructure
Eight Group, the print and marketing communications specialist, has promoted group managing director Lance Hill to the new role of…
Supermarket sweep: Shoppers buy into Labour offers
The pundits might still be cautious over a Labour Party victory in the July 4 General Election but if supermarket…