Mind hires agency to revamp web and digital strategy

Mental health charity Mind has appointed a new tech and digital experience agency to drive the charity’s website initiatives, through a comprehensive strategy involving user research, user experience design and the development of Mind’s online presence.

CTI Digital will work alongside Mind’s digital team to provide its website design and development expertise.

Initially working on the charity’s existing site, in time this will be upgraded to Umbraco 13 and the Azure hosting environments. Key to CTI’s appointment was the ability to guarantee 99.9% uptime, a key feature given the important service Mind provides for those seeking support.

The partnership extends beyond maintenance, with CTI Digital actively collaborating on Mind’s development roadmap, involving technical SEO, data analytics, development, and DevOps, showcasing the agency’s multifaceted capabilities.

Mind digital platforms manager Dominic Wilkinson said: “CTI helped us onboard our Umbraco website onto their hosting and support service, which has enabled us to firmly maintain a business-as-usual pace of work. We also have access to a wide range of CTI services that allows us to design, develop, test and deploy new features at pace.”

CTI Digital chief executive Chris Woodward, who joined the business late last year from Oliver, added: “We are thrilled to be working with Mind in their mission to make a meaningful impact on mental health challenges through its website. Our ongoing collaboration reflects our dedication to supporting Mind’s vision and ensuring that no one faces mental health alone.”

Launched in 2003 by Nick Rhind, the agency also works for the Arts Council, Durham University, Department of Health & Social Care, London Transport Museum and Merlin Entertainments.