Liberty London secures tech deal to boost CRM and CX
Liberty London is aiming to ramp up its CRM strategy to unlock real-time personalisation and offer even more seamless interactions…
data strategy
Burger King email ban exposes ‘woeful’ data practices
Burger King’s data governance has been branded “woeful and potentially illegal” after an ad watchdog investigation has exposed major issues…
WPNC revives Chameleon as charity tech specialist
More than 25 years after it first launched and a decade since it joined WPNC, technology business Chameleon is shifting…
Wavemaker recruits OMD chief as Rightmove moves in
Wavemaker UK is bolstering its content and brand experience offering with the appointment of a new managing director to lead…
Brits reject Amazon Prime ‘pay extra to go ad free’ plan
Amazon might have narked millions of its customers by effectively forcing them to view advertising on Prime movies and TV…
Govt’s AI apocalypse fears ‘put UK tech goldrush at risk’
The Government’s obsession with the “AI apocalypse” means the UK could to miss out on the tech goldrush and, much like…
Deluge of emails sees Brits long for return of direct mail
Further evidence has emerged of consumers’ increasing shift away from digital to print with email-only campaigns seeing a sharp decline…
‘Crack team’ of experts to drive worldwide AI policy
The Government has hailed the establishment of a “crack team” of global AI experts from 30 leading nations, as well…
What’s in store for 2024… for digital and data strategy?
As the first month of 2024 draws to a close, marketers are anticipating the trends that will dominate the remainder…
Aldi’s Kevin slices through opposition as top ad of 2023
Cannes Lions judges might be cringing all the way to the Côte D’Azur but Aldi’s latest TV ad, Kevin &…