UK firms braced for fresh wave of ransomware attacks
UK companies must be on data security red alert over a fresh wave of malicious cyber attacks, particularly ransomware demands,…
data strategy
Publicis €300m AI spend to make all staff data experts
Publicis has outlined its strategy to become the industry’s first “AI-powered intelligent system” with plans to invest €300m over the…
Firms admit AI fears justified; 27% have even banned it
More than 9 out of 10 businesses recognise they must do more to reassure customers that their data is used…
Ex-British Gas chief to lead Sagacity expansion plans
Data consultancy Sagacity has appointed former British Gas managing director and current non-executive director Ian Peters as chairman, to lead…
Marketers ‘must invest in creativity to get AI to shine’
Marketers and their agencies might be adopting generative AI tools at breakneck speed but the quest for deeper, more valuable…
Why 2024 should be the year connected TV delivers
The festive season offered a much-needed respite from the cost-of-living crisis, but now the halls have been undecked the world…
Asda rolls out expansion of retail media with SMG deal
Asda has appointed a new retail media partner as part of plans to expand its media network in more stores,…
LiveRamp signs $200m deal for ‘clean room’ specialist
LiveRamp is aiming to bolster its ability to offer global data collaboration at scale – across all clouds and walled…
Word on the street: Brands told to mind their language
The purists might not like it much but brands are being urged to tap into the rise of slang terminology…
Havas eyes booming CX market with first global CEO
Havas has appointed former Wunderman and VMLY&R chief David Shulman as the first global chief executive of its customer experience…