Why 2024 should be the year connected TV delivers
The festive season offered a much-needed respite from the cost-of-living crisis, but now the halls have been undecked the world…
data strategy
Asda rolls out expansion of retail media with SMG deal
Asda has appointed a new retail media partner as part of plans to expand its media network in more stores,…
LiveRamp signs $200m deal for ‘clean room’ specialist
LiveRamp is aiming to bolster its ability to offer global data collaboration at scale – across all clouds and walled…
Word on the street: Brands told to mind their language
The purists might not like it much but brands are being urged to tap into the rise of slang terminology…
Havas eyes booming CX market with first global CEO
Havas has appointed former Wunderman and VMLY&R chief David Shulman as the first global chief executive of its customer experience…
Dentsu UK&I recruits first ever chief strategy officer
Dentsu UK & Ireland is aiming to scale its strategy, business transformation and consulting capabilities with the appointment of its…
Nissan GB appoints marketing chief from AutoTrader
Nissan GB has raided Auto Trader to appoint its new marketing director, Fiona Mackay, who will lead the car firm’s…
Consumers demand more access to ‘shoppable’ TV ads
Consumers are going “square eyed” at the prospect of a rise in shoppable TV ads with more than half (53%)…
Victoria’s Secret gets up close and personal with GenAI
Lingerie retailer Victoria’s Secret has signed a multi-year partnership with Google Cloud to adopt AI and generative AI technologies to…
Save the Children drafts in Medialab to boost impact
Save the Children UK has handed its media planning and buying account to independent agency Medialab with a brief to…