Grey London raids Google for first head of data strategy
Grey London is aiming to bolster its insight operation by appointing its first ever director of data strategy, handing the…
data strategy
Havas and IPG unveil ad tools to replace cookie tracking
Agency groups are vying for a slice of the post-cookie market, with both Havas and IPG-owned businesses launching new platforms…
What’s in store for 2024… for marketing creativity?
It seems like every January, sensational headlines compete for our attention by telling us that, this year, everything will be…
Costa hires industry stalwart Angrand as global CMO
Costa Coffee has recruited a new global chief marketing officer as part of the company’s plans to ramp up its…
Marketers urged to combat ‘data illiteracy’ at the top
Marketers are still being hampered by a lack of resources, with more than eight out of ten (81%) claiming they…
What’s in store for 2024… for these five key trends?
With the new year well under way, there are five key trends which I believe will have a major impact on the…
SMEs eye technology boost to usher in new era of CX
Britain’s 5.5 million-strong army of small businesses are gearing up to make major investments in tech as part of plans…
Regulator wades into row over ‘data snooping’ by DWP
Information Commissioner John Edwards has stepped into the row over plans to give the Government powers to snoop on benefit…
What’s in store for 2024… for the attention economy
New ideas are prone to initial bursts of innovation and fragmentation – usually followed by a natural shift towards standardisation…
Metaverse dives again as 2024 priorities are revealed
Marketers appear to be picking up the new year just as they left off, with 2024 likely to see further…