EssenceMediacomX brings in Wilding to head strategy
EssenceMediacomX, the WPP division created to avoid client conflicts with the merged main agency, has appointed former Twitter executive David…
data strategy
Black Friday sales ‘a lifeline’ for cash-strapped young
As retailers put the finishing touches to their Black Friday deals, it appears that certain cohorts are laser focused on…
Culture snub: Shoddy data practices ‘killing innovation’
Poor data culture is not only giving data-driven marketing professionals a major headache, preventing them from making smarter and faster…
Data reforms to be rubber-stamped by MPs next week
The UK’s data protection reforms are set to clear the final hurdle next week, with the so-called “third reading” now…
Accenture nets Accor global content marketing brief
Hospitality giant Accor, whose hotel brands range from budget Ibis and HotelF1 to upmarket Raffles and Sofitel, has strengthened its…
Medialab boosts senior team with double appointment
Independent media shop Medialab has made a double appointment, bringing in a head of planning and a business director as…
First-party data to shine in golden quarter, retailers told
Marketers are being urged to lean on first-party data to optimise their digital ad campaigns ahead of the most important…
Amazon unveils major plan to train 2 million in AI skills
Amazon is aiming to bolster its position in the artificial intelligence market with plans to train over two million people…
Govt opens £17m AI student fund but firms must pay too
The Government is dishing out up to £17m in funding to create more scholarships for AI and data science conversion…
Matalan hands top role to ex-M&S digital and data chief
Cut-price designer chain Matalan is continuing to ramp up its customer marketing operation by appointing former Marks & Spencer chief…