AI Safety Summit: Where were the real data experts?
You can’t fail to have noticed that last week the UK held a landmark event in the field of artificial…
data strategy
Brits refuse to rein in spend on Black Friday bargains
Contrary to popular belief – a fair few predictions – UK consumers will not be letting the ongoing cost-of-living crisis…
AI Safety Summit: EY opens global push for AI platform
EY, one of the biggest professional services companies in the world, is launching marketing campaign, designed to promote its new…
Marketers seek blue sky solutions to battle dark clouds
Marketers are thinking “outside the box” in response to the UK’s current economic slump and, rather than cutting back, almost…
Very, Duracell, Argos, Asda and M&S kick off Xmas blitz
The Christmas advertising bunfight has kicked off in earnest today, with new campaigns featuring flamingos, bunnies, disco divas, and the…
AI Safety Summit: ISBA and IPA outline ad industry code
Two key advertising and marketing trade bodies have published 12 guiding principles for agencies and clients on the use of…
AI Safety Summit: SMEs call for new laws to fight abuse
As the inaugural AI Safety Summit kicks off today, the DMA is urging the Government to use existing legislation to…
Tesco appoints WPP duo to influencer marketing brief
Tesco is planning to ramp up its influencer marketing after the reappointment of two WPP-owned agencies following a five-month pitch…
CMOs admit lack of expertise is thwarting AI adoption
It seems the marketing industry is not quite so bowled over by the rise of artificial intelligence tools after all,…
The Specialist Works hands chief executive role to Parry
Media agency The Specialist Works and parent company What’s Possible Group have appointed Parry Jones as chief executive, with former…