CMOs back bosses to secure future of their companies
This week’s IPA Bellwether Report might be predicting tough times ahead, with the threat of recession looming large, but marketers…
data strategy
Aldi hunts ecommerce teams for online shopping return
Aldi has signalled it plans to reboot its online shopping service, with the launch of a major recruitment drive for…
Co-op brings in LiveRamp to enter retail media market
Co-op is aiming to carve out a slice of the predicted £21bn retail media market by signing a major deal…
Retailers urged to use rewards to build ‘true brand love’
Brands must use incentivised loyalty – based on offering discounts and rewards – as a launch pad to build “true loyalty” and brand…
Kin + Carta set for £203m deal with private equity firm
Kin + Carta, the former print giant turned digital transformation consultancy, has accepted a private equity takeover offer valuing it at…
Wunderman brand ditched as WPP creates VML giant
WPP has merged Wunderman Thompson and VMLY&R, scrapping the Wunderman brand which has been synonymous with the creation of direct…
How Skills Bootcamps can cure imposter syndrome
Marketing personnel are prone to impostor syndrome, but, as Mark Ritson has pointed out, robust, professional training can help to…
Just Eat starts AI pilot for data-driven personalisation
Global delivery platform Just Eat is launching trials of an artificial intelligence powered chatbot that will enable customers to build…
GroupM in global shoppable content deal with Amazon
GroupM has signed a global deal with Amazon to offer clients creator-led “shoppable” content that will run within the ecommerce…
UK retailers ‘are failing to connect on- and offline CX’
UK retailers are falling short when it comes to coherent customer experiences across their physical and digital footprints, potentially leading…