Ethics issues block roll-out of AI despite ROI bonanza
Anyone thinking that artificial intelligence has swept through the marketing industry like a tsunami, leaving everything else in its wake, could…
data strategy
Wunderman launches AI tool to test response to ads
Wunderman Thompson is tapping into the power of artificial intelligence by launching a creative testing solution, designed to helps brand…
Marketers urged to put data at the heart of everything
Marketing chiefs must embrace fundamental change in how they approach their roles, and put data at the heart of not just their…
Marketers look to third-party data to beef up activity
The quest for first-party data might be well under way, driven by both GDPR and Google’s decision to ditch cookies,…
Generative AI ‘now essential part of marketer’s toolkit’
This time last year few people had even heard of generative artificial intelligence let alone started using it but it…
Advertisers to divert spend to programmatic outdoor
UK advertisers are set to boost their spend on programmatic digital outdoor activity by almost a third in the next 18…
Call for more action to fight deepening tech skills crisis
The UK’s status as a global tech hub is under serious threat, with a dearth of talent within the country…
Promiscuous Brits dump brand loyalty in hunt for deals
Retailers’ response to the cost of living crisis is threatening to wreak havoc on the high street and beyond for…
Benenden Health rolls out repositioning with new blitz
Benenden Health is aiming to tackle preconceptions about private healthcare with the launch of a new multi-platform ad campaign, complete…
VCCP agency launches tech focused insight spin-off
VCCP Group-owned Watermelon Research is launching a new technology-focused market research spin-off agency, which aims to provide a ‘one-stop shop’…