Redrow picks Kite Factory for media strategy makeover
UK homebuilding giant Redrow is to revamp its media strategy and bring data-led insight to the fore to tackle the challenges faced…
data strategy
OMD nets global Beiersdorf digital, data and tech brief
Beiersdorf, the €8.8bn turnover company behind global brands Nivea, Elastoplast, Coppertone and Eucerin, has appointed OMD as its single media…
‘Astonishing’ Fitbit data privacy practices spark probe
Fitbit is facing a major probe into its data protection policies, amid claims that the Google-owned app – which has…
Generative AI threatened by unresolved martech issues
Marketers might be dumping their martech systems and jumping into bed with generative AI tools faster than Love Island contestants…
Luxury cruise operator briefs MRM to get rich on board
MRM has been appointed by luxury shipping firm Marc-Henry Cruise Holdings, owner and joint operator of Four Seasons Yachts, to…
TMW strengthens senior team with three appointments
TMW Unlimited has bolstered its senior management team with two promotions and one new recruit following a period of major…
Go Inspire appoints Mann as first head of digital tech
Xerox-owned Go Inspire has recruited its first digital technology director as the company ramps up plans to develop and implement…
DMA boosts training with data and analytics bootcamps
The DMA is expanding its training programmes with the launch of data strategy, analytics and measurement for digital marketing skills…
OMG signs deal to tap data of 20m Tesco Clubcard users
The retail media industry is continuing to attract the big guns with Omnicom Media Group the latest to bolster its insight offering by…
Thinking of going freelance? Wait till you’ve read this…
The cost of living crisis is touching most areas of business, including the freelance market it seems, with nearly half…