TMW strengthens senior team with three appointments

tmw trioTMW Unlimited has bolstered its senior management team with two promotions and one new recruit following a period of major growth for the Unlimited-owned agency.

First up, Emma Norman has been promoted from chief client officer to managing director as a result of the increasing size and scope of the agency, and her outstanding personal contribution to the business’ growth.

In addition to multiple significant new business wins, including Oak Furnitureland, TMW Unlimited recently launched specialist digital agency TMWX.

Norman has played a pivotal role in new business and organic client growth, leading efforts in securing integrated creative accounts for WeightWatchers and NS&I.

In her new role, she will now alongside CEO Chris Mellish, and lead TMW’s day-to-day operations and implementation of strategy, whilst continuing to play a key role in managing client relationships.

Mellish will focus on the agency’s long-term ambition of being the UK’s most respect integrated agency.

Meanwhile, Olivia Wedderburn has been promoted from social media manager to executive social influence director, in a move that the agency insists reflects the increased prominence of its social influence team, a capability that has been at the heart of the agency’s integrated success.

Since joining TMW as a in 2017, Wedderburn has spent several years chairing the DMA’s Social Council and played a pivotal role in leading the agency’s thought leadership, trends forecasting and social innovation.

She will now be responsible for bolstering the agency’s content, community and collaborations offering, while providing strategic oversight and guidance to the rest of the Unlimited group.

Finally, former St Luke’s planning director and Ogilvy UK strategy director Emma Banks has been hired to work primarily on TMW growing government and public sector client list.

Since Unlimited and Pablo were appointed to the Government roster, TMW has become the lead integrated agency for the Cabinet Office, HMRC, NS&I and Historic England. The agency maintains it will be bolstered by Banks’ wealth of advertising and behaviour change experience.

She will also be working closely with Unlimited’s Human Understanding Lab to deliver insight-driven strategic advice to clients. Comprising 120 data, behavioural, and neuroscientists, the unit offers insight, strategic support and creative testing capabilities to the group’s clients.

Mellish welcomed all three appointments, describing Banks is “a fantastic addition to an already fantastic team”, and how Wedderburn “epitomises our agency value to always stay curious. She’s a star, and we’re proud to have her”.

He added: “Emma [Norman] embodies our culture and values and has been at the heart of the agency since the day she joined.

“She has that rare skill of perfectly managing our clients’ needs with the needs of our internal teams, and she knows the value of great strategic and creative work. We have an ambition of becoming the most respected integrated agency in the UK, and I can think of no one better to help lead us to that point.”

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