Google marches on with AI and online shopping boom
Google might be facing more investigations than seen on the True Crime Network, but parent Alphabet is marching on regardless,…
data strategy
UK launches new body for data science professionals
A raft of UK organisations, including the Alan Turing Institute, BCS – The Chartered Institute for IT and the Royal…
McDonald’s creates global unit to put insight at the core
McDonald’s is pooling its data analytics, digital customer engagement, global marketing, and global restaurant development teams into a new customer…
WFH still has a long way to go before mass take-up TBH
The rise of working from home might have divided opinion, with some insisting it is more productive and others claiming…
Charities told ‘It could be you’ in Lottery Fund breach
The National Lottery Community Fund, the organisation which uses money raised by the National Lottery to help communities in the…
Dutch courage: TikTok hit with €750,000 privacy fine
Dutch authorities are continuing to show their disdain for TikTok, with the Netherlands’ data regulator becoming the latest to slam…
DMA: Too many industry metrics just don’t add up
The data-driven marketing industry – like nearly every other advertising sector – is still grappling with metrics, with over two-fifths…
Sky and ITV cosy up further for data-driven ad boost
Brand owners will now be able to scale up their addressable TV campaigns through a “new and improved” partnership between…
Hygiene is vital but Google stars help eateries clean up
Consumers now put more trust in the number of Google stars a restaurant gets rather than its cleanliness rating through…
Wunderman data strategy chief defects to Armadillo
Wunderman Thompson data strategy director Andrew Terry has become the latest agency professional to ditch the capital for the regions…