‘Advertising’s value exchange is broken; adapt or die’
Brand owners must ditch plans to find the latest cookie workaround and rethink what it means to deliver value through…
data strategy
Under the cosh marketers crave return of creativity
Marketers’ obsession with new technology might grate with their agencies but ultimately it will allow them to get their jobs…
InfoSum builds $65m cache to fund global expansion
InfoSum, the data business which powers ITV’s addressable TV platform, Planet V, and has recently signed deals with Omnicom, Experian,…
AI to make agencies lean, keen and driven by machine
Marketing agencies’ adoption of new technologies is enabling them to scale campaigns with data-driven, real-time precision but while automation will…
Partially addressed mail plan ‘offers finer targeting’
Brand owners are being offered a new insight-driven solution for partially addressed mail, which it is claimed enables them to…
M&C brings back Edwards for key role on O2 business
M&C Saatchi has reappointed former Lida planning chief Rich Edwards in a move which would suggest the agency is taking…
Deliveroo hires Amazon chief to lead tech and data drive
Deliveroo is beefing up its tech and data science operations by drafting in Amazon global supply chain chief Devesh Mishra…
Data failings put half of SMEs at risk of violating GDPR
Nearly nine out of ten (85%) of the small- to medium-sized businesses (SMEs) in the UK are now familiar with…
Ol Janus becomes first global data chief at Havas CX
Havas CX Helia’s data chief, Ol Janus, has been handed the newly created role of global head of data for…
Havas Media Group signs OMD data lead for top role
Havas Media Group has created the role of chief data and product officer and has hired Omnicom Media Group “lifer”…