WFH still has a long way to go before mass take-up TBH
The rise of working from home might have divided opinion, with some insisting it is more productive and others claiming…
data strategy
Charities told ‘It could be you’ in Lottery Fund breach
The National Lottery Community Fund, the organisation which uses money raised by the National Lottery to help communities in the…
Dutch courage: TikTok hit with €750,000 privacy fine
Dutch authorities are continuing to show their disdain for TikTok, with the Netherlands’ data regulator becoming the latest to slam…
DMA: Too many industry metrics just don’t add up
The data-driven marketing industry – like nearly every other advertising sector – is still grappling with metrics, with over two-fifths…
Sky and ITV cosy up further for data-driven ad boost
Brand owners will now be able to scale up their addressable TV campaigns through a “new and improved” partnership between…
Hygiene is vital but Google stars help eateries clean up
Consumers now put more trust in the number of Google stars a restaurant gets rather than its cleanliness rating through…
Wunderman data strategy chief defects to Armadillo
Wunderman Thompson data strategy director Andrew Terry has become the latest agency professional to ditch the capital for the regions…
Govt reveals war plan to fight big tech but is it too late?
The UK Government is ratcheting up the rhetoric against the big tech giants, with new proposals to increase competition in…
‘Data-driven ads will be key’ as spend finally recovers
Just 24 hours after Gartner painted a Hieronymus Bosch-style portrait of a marketing industry still in the grips of Covid…
Data professionals even more bullish on job security
The Covid pandemic may have decimated the economy and rocked virtually every industry sector – from marketing and retail to…