Oh là là French hit Google with €220m fine for ad abuse
The French authorities have once again come down hard on Google, this time for abusing its advertising power, by whacking…
data strategy
BT hails data analytics roll out for £2m in cost savings
Fresh evidence has emerged of the benefits of rolling out data analytics tools to the entire workforce, rather than keeping…
Foxtons hails data science and tech for rebuilding sales
Upmarket estate agency chain Foxtons has claimed its investment in data science and technology for a resurgence in business, after…
UK bosses: ‘Show us the money not likes and retweets’
The majority of UK chief executives (55%) are sick and tired of how digital marketing activities are being measured, insisting…
GDPR fines near €300m as Italian stallions lead way
GDPR critics may have to eat their words following the publication of a new analysis which reveals there have been…
REaD Group revamps online data management platform
Data and insight company REaD Group has implemented a raft of updates to its online, self-service data management platform, REaDOnline,…
Email marketing gets Covid fillip but data fears grow
The Covid pandemic has fuelled a major rise in email marketing, with brands seemingly diverting spend from other disciplines during…
Top data and digital roles to drive Medialab expansion
Medialab has created two top-level roles as part of its strategy to put digital and data to the core of the agency’s…
‘Most brands could die and no-one would give a toss’
Brand owners’ attempts to show they are caring, sharing and worthy risk being dismissed by consumers as simply “CSR washing”,…
GDPR three years on: ‘The aperitif to a cookieless world’
Back in 2018, when GDPR first came into force after a two-year grace period and a barrage of apocalyptic scare…