Vodafone plans global data platform with Google Cloud
Vodafone is cementing its relationship with Google Cloud in a new, six-year deal to drive the use of data analytics…
data strategy
Channel hopping consumers give marketers a headache
The burgeoning number of channels which consumers use to interact with brands is proving a major headache for marketers in…
MPs warn new data regulator must not be Govt patsy
The Government has been accused of seeking a new Information Commissioner who will be a ministerial stooge and reduce privacy…
Let Google off and all will be denied justice, judges told
The Supreme Court has been warned that rejecting a proposed UK class action against Google for its alleged secret tracking…
French group La Redoute appoints Jaywing for CX brief
La Redoute, the French multi-channel retailer founded in 1837, is continuing to bring its marketing into the modern age by…
‘Landmark’ Google data case opens in Supreme Court
The long-running legal action which alleges Google tracked millions of iPhone users without their permission is heading to the Supreme…
Kantar chief Alexis Nasard exits after just four months
Kantar’s new chief executive, Alexis Nasard, who joined the business in December, is leaving “by mutual agreement” after reportedly failing…
Consumers expect brands to lead war on planet’s woes
Sceptics of the Covid “new normal” think again; post-pandemic, consumers have an appetite to change the way they live, learn,…
Google and Apple privacy moves fuel compliance fears
The penny seems to have finally dropped over the need for brands to increase data protection measures, but it is…
Lack of democracy puts the kibosh on data strategies
Only just over one in ten (13%) big businesses are delivering on their data strategy, with most laggards citing ongoing…