Nearly half of all Brits want hard cash for their data
It might be the driving force of the data-driven marketing industry but brand owners are being urged to reappraise how…
data strategy
Big data to shrink as Covid fuels end of data munchers
The age of big data is finally drawing to close, with Gartner predicting that, by 2025, almost three-quarters (70%) of…
Which system will best replace third-party cookies?
As part of Google’s post-cookie roadmap, it has announced it won’t be using alternative identifiers in its products. Identity solutions…
LiveRamp adtech system ‘achieves ROI of up to 340:1’
As marketers stress over how to replace third-party cookies and Apple’s advertising software, an independent study claims that brands which…
M&S transformation chief to spearhead data strategy
Marks & Spencer has initiated a major reshuffle of its senior leadership team, handing data responsibilities to chief strategy and…
Omnicom strikes ‘clean-room’ data deal with InfoSum
Omnicom is beefing up its cloud-based insight platform Omni by striking a deal with data technology giant InfoSum in a…
Sainsbury’s mulls review for combined marketing brief
Sainsbury’s is poised to launch a review of its digital and data-driven marketing account as part of a long-term aim…
Nearly half UK workforce lack essential digital skills
The challenge the UK faces in closing the digital skills gap has been laid bare in a new study which…
The only way is ethics: Brands urged to sign data pledge
Brand owners are being urged to sign up to a raft of new “aspirational commitments” for their data-driven marketing strategies…
Are you worthy? ‘Deserving’ brands shine post-Covid
With Britons estimated to have accumulated an additional £180bn in the bank during the Covid pandemic, brand owners are falling…