Most data professionals ‘still lacking the basic skills’
Data skills are considered more important than ever in business, but less than a quarter (23%) of data professionals –…
data strategy
Cancer Research UK hands MSQ data-led digital brief
Cancer Research UK has handed its digital marketing creative account to MSQ, as part of the charity’s new data-led approach…
Ditch murky data capture and give us control, say Brits
The days of companies using “smoke and mirrors” techniques to railroad consumers into handing over their online browsing data could…
Never too early for brands as Xmas countdown begins
The summer holidays might be in full swing, but greater consumer confidence in the return of the traditional Christmas is…
Warning for all data firms as Amazon faces €746m fine
The proposed record-breaking €746m (£636m) GDPR fine against Amazon exposes the risks all businesses face from complaints lodged by individuals…
Blackbaud brings in REaD Group for auto data cleaning
Blackbaud, one of the world’s leading cloud software companies for the non-profit sector, has signed a deal with data and…
Merkle hands top UK analytics practice role to Wigley
Merkle has promoted Dan Wigley to head up its UK analytics practice, created in 2019 by combining the agency’s digital…
Google marches on with AI and online shopping boom
Google might be facing more investigations than seen on the True Crime Network, but parent Alphabet is marching on regardless,…
UK launches new body for data science professionals
A raft of UK organisations, including the Alan Turing Institute, BCS – The Chartered Institute for IT and the Royal…
McDonald’s creates global unit to put insight at the core
McDonald’s is pooling its data analytics, digital customer engagement, global marketing, and global restaurant development teams into a new customer…