Data-driven firms thrive but there’s still work to be done
Just days after it was claimed data-driven firms are not only handling the Covid fall-out better but face a brighter…
data strategy
Medialab walks off with posh petfood brand Forthglade
Natural petfood specialist Forthglade, which has been making upmarket dogs’ dinners for nearly 50 years, has appointed Medialab as its…
Sainsbury’s rebuilds Habitat with ecommerce strategy
Sainsbury’s is giving its Habitat brand a major online makeover with plans to close its flagship Tottenham Court Road store…
Wickes hunts agency for data-driven marketing brief
Wickes, the DIY and trade home improvement retailer which this week became the first brand in its sector to launch…
Salesforce UK plans to create 100,000 new digital jobs
Salesforce UK has committed to ease Britain’s data and digital skills crisis with plans to bring more than 100,000 new…
Brits demand trade deals don’t water down data laws
As new concerns are raised over the UK’s trade deal with Japan, UK consumers have made their feelings loud and…
Data-driven firms ‘far more resilient to Covid meltdown’
Further proof that data-driven businesses are not only handling the coronavirus fall-out better but face a much brighter future once…
Lockdown 2.0: Marketers urged to embrace data insight
With the countdown to the UK’s second national lockdown well and truly under way, senior figures in the marketing industry…
Boots owner retains WPP for global data-driven brief
WPP global boss Mark Read can breathe a heavy sigh of relief after Walgreens Boots Alliance decided to retain his…
Brands urged to tap data to fight ‘Blue Xmas’ forecast
The UK advertising industry may be facing a “Blue, Blue Christmas” – with a new study showing revenues will dive…