Brands build first-party data at last as cookies crumble
Brand owners are joining the stampede to gather first-party data, with nearly nine out of ten (88%) marketers identifying the…
data strategy
Wunderman hires Richards to beef up senior data team
Wunderman Thompson UK has boosted its senior data team with the appointment of Dentsu Data Labs’ Steve Richards as UK…
Blueberry Wave and GBG acquisition unite as HH Global
HH Global is continuing to bolster its data, analytics and digital operation by combining Blueberry Wave with a new acquisition –…
UK media group blames Brexit for relocation to Ireland
International media group Capital Business Media has relocated its UK content marketing and SEO division to Ireland in response to…
BT creates unit to boost cloud, AI and machine learning
BT is seeking to challenge the US tech giants’ dominance of cloud services, artificial intelligence and machine learning with the…
VCCP lands Reckitt global digital brand experience brief
Consumer goods giant Reckitt Benckiser has overhauled its agency roster following a competitive pitch and appointed VCCP to handle a…
CDOs under pressure to drive long-term business value
Data and analytics chiefs are coming under increasing pressure from company bosses to prove that the huge investments businesses have…
Data and tech roles grow as marketing jobs fall 40%
Anyone still in any doubt that digital, data and tech jobs are the future need look no further than a…
DMC chief: Ramp up customer service or risk demise
Data management and privacy issues continue to be a thorn in the side of the marketing industry, according to the…
Why are we still discouraging girls from studying STEM?
The advice I was given when leaving school was that I should consider a career as a secretary, nurse or…