Decision Marketing at 10: The next 10 for tech and data
2020 has seen a digital gold rush. A shift in consumer behaviour prompted by the pandemic has caused a significant…
data strategy
Decision Marketing at 10: Who’s the poor relation now?
Ten years ago, Decision Marketing was launched as a platform for the data and direct marketing industry, which, although contributing…
Marketers claim to be more thoughtful since pandemic
As brand owners obsess over developing an authentic brand purpose, it seems that in the meantime at least, they are…
Online shopping surge puts marketing plans in disarray
The Covid vaccine might be ready for roll-out but coronavirus fuelled shifts in consumer shopping behaviour have caught marketers with…
M&S launches entry-level data programme for all staff
Marks & Spencer is expanding its data academy to make training more accessible to all staff with the launch of…
Coca-Cola eyes global boost with first chief data officer
Coca-Cola has recruited its first ever global chief data officer as the soft drinks giant looks to ramp up its…
Agencies and CMOs fuel media transformation ‘go-slow’
Senior marketers have blamed their agencies’ legacy business models, rigid processes and opaque tools for hindering their media transformation efforts…
Sainsbury’s gives brands access to online ad platform
Brand owners and their agencies will be able to launch targeted advertising across the Sainsbury’s website and receive realtime return…
Industry seeks miracle vaccine to fight off Covid gloom
Prime Minister Boris Johnson’s optimism that Covid will be beaten by spring has yet to filter through to marketing businesses,…
Kingfisher buys trades digital platform for UK launch
Kingfisher, the company behind DIY and trade suppliers B&Q and Screwfix, is aiming to further cash in on the booming…