M&C Saatchi puts data strategy at the heart of relaunch
M&C Saatchi is banking on a new customer-focused, data-driven strategy as part of its major relaunch following a turbulent 18…
data strategy
Kantar appoints Mindshare chief to lead ROI analytics
Data and insights consultancy Kantar is beefing up its analytics practice with the appointment of Mindshare data science chief Paul…
Omnicom’s C Space promotes DeVlieger to global CEO
Omnicom-owned global customer agency C Space – which counts Walmart, Ikea, McDonald’s and Tesco as key clients – has handed…
Marketers’ influence soars – thanks to Covid and data
Covid-19 might have been responsible for the loss of an estimated 40,000 marketing jobs in the UK, with vacancies flatlining,…
Firms declare war on poor data but the battle rages on
Marketers may have finally recognised the importance of data quality – which has risen up the agenda from a “nice…
Wickes shuns networks to pick Team ITG tech platform
Wickes, the DIY and trade home improvement retailer, has turned its back on the big agency networks to appoint marketing…
Go Inspire makes double hire as senior team expands
Go Inspire is continuing to bolster its executive team with a double appointment of Paragon’s head of business development, Dimitri Kyprianou,…
Golden Years: Google deal to keep BMG stars shining
Music publishing giant BMG – home to David Bowie, Iggy Pop, the Rolling Stones, Blondie, Fatboy Slim, and Cypress Hill…
Honda hands data-driven European media brief to UM
Honda Motor Europe is planning to ramp up its data-driven digital transformation with the appointment of media agency UM following…
Barclays goes down under to hire new chief data officer
Barclays has literally gone to the other side of the world to recruit its latest data chief, hiring the former…