37 billion data records leaked last year in 140% rise
The challenge for companies in keeping their customer data secure has been laid bare with new figures showing there was…
data strategy
TSB banks on addressable TV for customer attribution
TSB is launching a major data-driven TV ad campaign in which it will overlay its first-party data on to the…
Digital transformation surge fuels quest for quality data
The Covid-19 pandemic might have triggered an acceleration of companies’ digital transformation plans but it has also fired up demand…
Jellyfish boosts expansion drive with major buying spree
Digital marketing agency Jellyfish has made five new acquisitions as part of its international expansion drive designed to tap into…
Data firms in demand as brands look to replace cookies
The death of the third-party cookie is likely to trigger a major boom in the data industry, with both marketers…
John Lewis beefs up data leadership with Lloyds chief
The John Lewis Partnership is strengthening its data operations with the appointment of the retailer’s first director of data, insight…
UK unleashes boffins to create the next tech revolution
The UK Government has kick-started the search for the next game-changing technologies by setting up a new hub and unleashing…
M&C poaches Accenture chief for data agency Fluency
M&C Saatchi Group has confirmed the launch of its data consultancy, M&C Saatchi Fluency, with a pledge to end “data…
Trussell Trust awards data insight task to REaD Group
Food bank charity the Trussell Trust has handed a major brief to data and insight company REaD Group to support…
TikTok in the dock again as privacy complaints mount
Marketers might have fallen head over heels for TikTok but it seems privacy groups continue to balk at the short…